ProRestore, supplier of Unsmoke, Microban, and ODORx odor and antimicrobial solutions for water and fire damage restoration and professional cleaning, recently launched an all-new website and redesigned its product labels. The goal is to help users better understand the broad range of potential uses and applications of each product.

“Our existing customers already know that Unsmoke products provide highly effective control of a variety of odors in addition to smoke and fire odors,” says Harry Velgich, ProRestore product manager. “But this may not be clear to potential new customers. It makes a lot of sense to move them to the ODORx brand, a more meaningful name for the broader odor control market.”