After earning his degree from Southern Methodist University, Jeff Moore began his career at ATI Restoration in 1994 as a restoration technician, working his way through the ranks of every division of the company, both in the field and at the corporate level. He served as executive vice president from 2012 to 2019 and has served as co-president with his brother since 2019, Ryan Moore. At the helm of the company, Jeff is responsible for the day-to-day operations, focusing on the future of the organization and revenue generation, including sales, marketing, and mergers and acquisitions. He has a passion for differentiation through technology and innovation.Jeff serves on the board of directors for the Restoration Industry Association (RIA), continually advocating for the restoration industry. He holds several advanced designations with RIA, CR, WLS, and CMP. He also has his Master Designations with IICRC for Fire & Smoke, Water Restorer, and Textile Cleaner.