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Home » Topics » Columns

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The Severe Report

Where Human Connection Meets Technology

Scott Severe
April 5, 2021
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As the chief customer officer of a restoration technology company, I spend a lot of time talking about tech: how it increases efficiencies, streamlines processes, and ultimately gives restoration companies the power to improve their profits.


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dyojo podcast

The DYOJO Podcast Announces Six-Part Discussion Series: Benchmarks of Growth

March 25, 2021
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In an upcoming six-part series, dynamic industry leaders discuss benchmarks of growth.
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Bullet Points Marketing Brief

The Myth of The Magical SEO Leprechaun

Ranking your Google My Business listing.
Nathan Big
Nathan Big
March 24, 2021
No Comments
The quickest and easiest route to more online leads is not traditional SEO, but rather ranking your Google My Business listing.
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FP too old for social media

Being “Too Old" for Social Media is No Longer an Option; Stop Making Excuses

Idan Shpizear
Idan Shpizear
March 18, 2021
No Comments
Every home services entrepreneur should be using social media, regardless of age. Here's why.
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isaacson mergers acquisitions
The Intentional Restorer

Property Restoration Trends: Mergers and Acquisitions

Jon Isaacson
Jon Isaacson
March 10, 2021
No Comments
The emergence of private equity interests indicates that bigger money sees opportunity in our enchanted forests, but also brings “outside” influence that will forever change the landscape.
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restoring success raises
Restoring Success

Want a Raise? Ask THIS Instead

Lisa Lavender
Lisa Lavender M.T.R., M.F.S.R., M.W.R.
March 3, 2021
No Comments
This approach to compensation has numerous benefits and can minimize the uncomfortable conversations and anxiety anyone may experience when matters of compensation are discussed.
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marketing challenges bulletproof

Solving Today's Biggest Marketing Challenge Facing Restoration & Remediation Companies

Nathan Big
Nathan Big
February 23, 2021
No Comments
A marketing automation tool can triple conversion rates and will give you a tremendous competitive advantage in your market.
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fresh persp technology

The Rapid Evolution of Technology: Will Your Business Be Able to Keep Up?

Idan Shpizear
Idan Shpizear
February 15, 2021
No Comments
If you are not innovating, working with you will soon be inconvenient to your buyers.
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fire damage estimates IR

The Format for Successful Fire Damage Restoration Estimates

Jon Isaacson
Jon Isaacson
February 8, 2021
No Comments
A framework for intentional restorers when writing fire damage restoration insurance claims.
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IR culture

The Norms and Expectations of a Strong Culture

Jon Isaacson
Jon Isaacson
February 4, 2021
No Comments
If you are excellent to your people, your people will be excellent to your clients, word will spread and you should have a great shot at remaining competitive as you work with your team to adapt to ongoing challenges and evolutions in the market.    
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Register for Webinar - Hurricane Response: What's Changed, Who's at Risk, and How to Scale without Breaking

Events

May 19, 2026

Hurricane Response: What’s Changed, Who’s at Risk, and How to Scale Without Breaking

This webinar is part of the Preparing to Respond: Hurricanes series.  

Hurricane season isn’t what it used to be, and neither is disaster response. In this webinar, an expert‑led panel will break down what’s changed for hurricane response, and how restorers can scale responsibly without sacrificing their safety, retention, or profitability.

June 16, 2026

Connecting the Field, Office, and Carriers: How to Streamline Claims with Better Data and Communication

The modern claims ecosystem depends on seamless integration between the field, office, and carrier. Learn how a unified “golden thread” of communication transforms fragmented workflows into a transparent, high-performance process.

September 9, 2026

The Experience Convention and Trade Show

The Experience Convention & Trade Show logoThe Experience Convention and Trade Show unites the cleaning, restoration, inspection, indoor air quality, and HVAC industries through hands-on education, live demonstrations, and high-impact networking. Attendees gain practical skills, business insight, and connections that elevate industry standards and drive growth.

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The Cleaning, Restoration, Inspection, and Safety Glossary.

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Hurricane Month - How Restoration Professionals Can Prepare Before the Storm

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