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Home » Topics » Columns

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bullet points leprechaun
Bullet Points Marketing Brief

The Myth of The Magical SEO Leprechaun

Ranking your Google My Business listing.
Nathan Big
Nathan Big
March 24, 2021
No Comments
The quickest and easiest route to more online leads is not traditional SEO, but rather ranking your Google My Business listing.
Read More
FP too old for social media

Being “Too Old" for Social Media is No Longer an Option; Stop Making Excuses

Idan Shpizear
Idan Shpizear
March 18, 2021
No Comments
Every home services entrepreneur should be using social media, regardless of age. Here's why.
Read More
isaacson mergers acquisitions
The Intentional Restorer

Property Restoration Trends: Mergers and Acquisitions

Jon Isaacson
Jon Isaacson
March 10, 2021
No Comments
The emergence of private equity interests indicates that bigger money sees opportunity in our enchanted forests, but also brings “outside” influence that will forever change the landscape.
Read More
restoring success raises
Restoring Success

Want a Raise? Ask THIS Instead

Lisa Lavender
Lisa Lavender M.T.R., M.F.S.R., M.W.R.
March 3, 2021
No Comments
This approach to compensation has numerous benefits and can minimize the uncomfortable conversations and anxiety anyone may experience when matters of compensation are discussed.
Read More
marketing challenges bulletproof

Solving Today's Biggest Marketing Challenge Facing Restoration & Remediation Companies

Nathan Big
Nathan Big
February 23, 2021
No Comments
A marketing automation tool can triple conversion rates and will give you a tremendous competitive advantage in your market.
Read More
fresh persp technology

The Rapid Evolution of Technology: Will Your Business Be Able to Keep Up?

Idan Shpizear
Idan Shpizear
February 15, 2021
No Comments
If you are not innovating, working with you will soon be inconvenient to your buyers.
Read More
fire damage estimates IR

The Format for Successful Fire Damage Restoration Estimates

Jon Isaacson
Jon Isaacson
February 8, 2021
No Comments
A framework for intentional restorers when writing fire damage restoration insurance claims.
Read More
IR culture

The Norms and Expectations of a Strong Culture

Jon Isaacson
Jon Isaacson
February 4, 2021
No Comments
If you are excellent to your people, your people will be excellent to your clients, word will spread and you should have a great shot at remaining competitive as you work with your team to adapt to ongoing challenges and evolutions in the market.    
Read More
emotional discounting RS
Restoring Success

Emotional Discounting in the Restoration Industry

Lisa Lavender
Lisa Lavender M.T.R., M.F.S.R., M.W.R.
February 4, 2021
No Comments
Emotional discounting is when we start abandoning business models and pricing structures and allow emotions to drive or impact our revenue, prices, and decisions.
Read More
IR hussey
The Intentional Restorer

Developing Relationships with Plumbers to Increase Water Damage Leads

Jon Isaacson
Jon Isaacson
January 28, 2021
No Comments
Mr. Hussey joined The DYOJO Podcast for a candid conversation regarding the ups and downs of his journey building an organization that provides restoration services for property insurance claims.
Read More
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