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Home » Topics » Columns

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Policyholder

Is the Policyholder Your Why?

Scott Severe
June 15, 2021
No Comments

In my role as a chief customer officer, I meet with a lot of contractors looking for ways to improve their business and I’m struck by how often certain phrases come up. 


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fresh pers flatline
Fresh Perspective

How to Revive Your Flatlining Business

Idan Shpizear
Idan Shpizear
June 10, 2021
No Comments
When you hit a plateau, that’s your signal something needs to change. Most likely, that something is you.
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documentation restoring success
Restoring Success

Documentation: Just Do It

Lisa Lavender
Lisa Lavender M.T.R., M.F.S.R., M.W.R.
June 3, 2021
No Comments
Service, cashflows, efficiency, communications, company credibility, and more can suffer from even a blip in basic documentation.
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bullet points marketing brief

The 2021 Restoration & Remediation SEO Recipe

Nathan Big
Nathan Big
May 21, 2021
No Comments
Key tips to optimize your company's SEO.
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fresh perspective communication
Fresh Perspective

You’re Right! Your Employees Can Do Better; But They’re Not The Problem.

Idan Shpizear
Idan Shpizear
May 19, 2021
No Comments
Communicating measurable goals is an extremely practical solution for motivating an underperforming team. But it has deeper benefits, as well.
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IR super hero
The Intentional Restorer

Mindset + Habits: Become the Hero of Your Own Story

Jon Isaacson
Jon Isaacson
May 13, 2021
No Comments
Be intentional to develop yourself, your team, and your process; there are no shortcuts.
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trash bag restoration success
Restoring Success

Sometimes the Brilliance is in the Simplicity of the Solution

Lisa Lavender
Lisa Lavender M.T.R., M.F.S.R., M.W.R.
May 10, 2021
No Comments
Enjoy and look for simple solutions. 
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intentional restorer 900
The Intentional Restorer

Early Air Mover Wars: Claude Blackburn's Dri Eaz vs. Lloyd Weaver's Porta Dryer

April 26, 2021
No Comments
As Claude innovated products, he also developed methods for training contractors to utilize these evolving water damage tools in a manner that could be repeated across the country.
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FP marketing strategy

5 Questions You Should Ask Before Creating Your Marketing Strategy

Idan Shpizear
Idan Shpizear
April 13, 2021
No Comments
You know who to reach, what you’re selling them, and where to find them. Now you need to take a look at the practical requirements to put this plan into action. 
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IR past present future
The Intentional Restorer

Restoration Past, Present, and Future Converge

Jon Isaacson
Jon Isaacson
April 8, 2021
No Comments
The Restoration Lawyer and a stellar industry historian converge!
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