“In a crowded marketplace, it can be hard to cut through the noise and reach customers,” Josh Miller writes. “With a micro approach that focuses on how we can do our jobs more effectively, and a macro approach that communicates our expertise to the marketplace, we can all help promote the credibility and competence of the professionals in our industry.”
“Being a real company sounds like a simple task in theory, but in reality, it is not a consistently followed practice. So what does ‘be a real company’ mean? It requires doing the small and sometimes neglected items that you would normally complete while trying to build your company in your local market,” Jeff Carrier writes.
While advertising, marketing and public relations are all methods businesses use to communicate with their stakeholders, the benefits of each are not usually discussed individually. Small business owners know they need marketing to target the right customers and advertising to make the phones ring, but they do not realize public relations can help them become the trusted experts in their markets, which leads to greater opportunities. So, what is PR? Heather Ripley explains.
By all means, let your gut lead the way when it comes to establishing your company values, your sense of purpose, and your long-term vision. But for the sake of that beautiful vision, strategize by the numbers.
“Whether you are a new restoration business owner or have 20-plus years of experience, a sound marketing foundation is needed to ensure success. This foundation should include a well-defined marketing plan, with customer personas, all target audiences, an ADA-complaint website and promotional plans, with a total of 7 to 8% of sales revenue allocated to marketing,” Nia Sherrema Pearson writes.
“How can we prospect on LinkedIn and make more seincere connections with LinkedIn members whom we would like to become our customers? One approach not to use are automated systems that send out connection messages every day,” Robert Kravitz writes.
One of the most challenging hurdles in the crime, trauma and death scene cleaning industry is helping a client navigate a life-changing, traumatic event. The other challenge is marketing such a sensitive service without being offensive, appearing non-sensitive or overbearing. For almost four decades, Gordy Powell has tried to reinvent how to market this industry in a tasteful, yet practical and successful way. Here, he shares a new approach.
“One of the many things I like most about being involved in the training side of our industry is the opportunity to meet people new to the industry who are on a mission. Whether it is a new owner or a person who has been challenged to make an impact in their organization, the drive and excitement is infectious. I recently met an owner/operator of a new restoration company and afterward thought, ‘What if I could bottle that and share it – the mindset and the passion?’”
In this first article of a two-part series on respiratory hazards and protections, Barry Rice, CSP, shares steps to correctly set up a respiratory protection program. In the second article, next month, he will cover how to implement and follow the program.
At some point, you will run into situations where your livelihood may be threatened. This is when you will need advice from someone who may have experienced a similar situation or knows how to navigate through the challenges. So, what is a restoration coach and how can they bring value to your company?
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