The first thing you need to do is have all of your paperwork, especially the work/payment authorization, signed by the building owner as they are the insured.
There are indeed a lot of marketing programs out there to choose from. And while many of them are good, some of them miss the mark entirely. There is no one thing or a “magic bullet” if you will when it comes to marketing in this industry.
Expanding into contents cleaning is a very good profit center to add to any restoration business. It has one of the highest profit margins in the industry if you have a good systemized process and well trained staff.
Do not try to interpret an insurance policy and commit an adjuster by speaking for them. If you work at being the solution partner for both parties involved, you will ensure a win for everyone.