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Invoca Launches Data + AI Home Services Solution That Turns Leads Into Booked Jobs

Invoca, the AI-powered leader in revenue execution, today announced a new data + AI solution for home services. The solution ensures every digital and phone lead gets a timely, personalized response that maximizes conversion, builds customer loyalty, and powers long-term growth. By integrating marketing campaigns, websites, AI agents, and human CSRs into a unified revenue engine, Invoca delivers a first-class customer experience and eliminates the need for brands to bolt operational AI agents onto other front office systems.

From a consumer perspective, a burst pipe or a broken furnace can never wait. Brands across plumbing, HVAC, pest control, kitchen and bath, and restoration field leads from LLMs, search, Google Local Services Ads, websites, and affiliate partners, often at the moment a customer needs help most. How quickly and effectively brands respond has a direct impact on growth.

“Home services brands invest heavily to acquire digital leads and make the phone ring, and growth depends on what happens next,” said Gregg Johnson, CEO, Invoca. “Small improvements add up fast. Our benchmarks show that increasing call answer, lead, and conversion rates by five points each produces nearly 40% more conversions from the same ad spend.”

With the new solution, home services brands can:

Book more jobs with AI agents. AI voice and messaging agents respond 24/7 to calls, texts, and digital leads from every channel. These agents validate serviceability, qualify intent, book appointments, and route high-value prospects to the right CSR.
Schedule field service appointments autonomously. Through integrations with ServiceTitan and Salesforce Field Service, Invoca AI agents book, reschedule, and cancel appointments and update field teams in real time. This reduces manual schedule changes and helps avoid costly routing errors.
Improve Google LSA performance. Offering message, call, and booking actions in LSA campaigns and delivering fast response times increases rankings in LSA results. With Google's new 20-second billable call rules, voice AI agents answer instantly, so brands aren't billed for callers who hang up before ever making it off hold.
Update CRM records for every lead. AI agents log conversations and lead qualification criteria in ServiceTitan, Salesforce, and HubSpot, giving teams a complete customer record without manual data entry.
Optimize the entire revenue funnel, from first touch to final sale. Invoca ties data on impressions and clicks from connected TV, AI discovery, search, and social campaigns to leads, booked jobs, and revenue. Home services brands get a system-wide view of how marketing campaigns, digital properties, AI agents, and human sales teams work together to maximize conversions and growth.

Home services leaders, including Orkin, Renewal by Andersen, Servpro, and Vivint, rely on Invoca to optimize marketing spend and convert more leads into customers and booked jobs.

"The more of the Invoca platform you use, the more you can compound your return," said Alex Balasis, Retail Transformation Team Business Analyst, Renewal by Andersen. "Not only has it helped us drive more phone leads at a lower cost, but it's also helped us provide a better experience for those leads to ensure they convert."

The Invoca home services solution is available today. To learn more, visit homeservices.invoca.com, and meet the Invoca team at ServiceTitan Pantheon (Oct. 5-7) and Service World Expo (Nov. 9-11).

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