Reets Drying Academy Launches ASK Reets, a Closed AI Assistant Built Specifically for Water Restoration

Reets Drying Academy, which has trained water damage restoration professionals for more than 20 years, today announced the launch of Ask Reets, an AI assistant for restoration companies that draws exclusively on the Reets library of training videos, technical and course manuals, articles, tools, and thousands of documents Reets has never published. Through the end of the year, it is included with a ReetsTV subscription.
Restoration has been a poor fit for general-purpose AI. Public web content on water damage is full of inaccurate information, and a confident wrong answer in this business means the job is done incorrectly and the work is harder to reach agreement on with an adjuster. Ask Reets was built to close that gap: it answers only from Reets material, it does not invent an answer it does not have, and where a training video is the source, it links to the timestamped moment so the user can check it.
"Restorers tried AI, and then found out it couldn't reliably tell them what the S500 says or how to explain a drying decision to an adjuster," said Jeremy Reets, founder of Reets Drying Academy. "Ask Reets answers from twenty-plus years of our training material and documents nobody else has. That's an answer you can stand on."
On the job: the decisions that get questioned
A technician on a pre-inspection for a Category 1 loss can ask Ask Reets to calculate the equipment for the project and get the math along with the count. The same technician can ask whether air filtration devices or antimicrobial application are warranted on the job. Ask Reets answers with what has to be true on site to justify them, including when they are not warranted on a Category 1, so companies avoid performing work they cannot get paid for.
When drying runs long, a single request can produce the reasons drying days may be extended, an initial work plan, the reasoning behind an extended-drying update to the adjuster, and F9 notes for Xactimate — consistent, in the right order, from the same source, instead of written from memory at the end of a long day.
Reaching agreement with the adjuster
For any decision an adjuster is likely to question, Ask Reets lays out the technical case in three layers: what the IICRC S500 standard establishes, what Reets teaches about the principle, and how it applies to the conditions documented on that project. A user can paste in a real adjuster email, with personal details removed, and ask Ask Reets to evaluate what is being questioned and organize the reasoning for why the work was necessary. Adding site specifics — readings, materials, the sequence of work, when the adjuster was first contacted — sharpens the explanation with each follow-up.
"We're not teaching anyone to fight with an adjuster, we are seeking to gain agreement" Reets said. "A standard quote on its own persuades nobody. A quote from the standard applied to what your tech documented is very hard to disagree with. Ask Reets helps your team make that case clearly at the right moment in the job."
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From one recurring problem to a company process
Ask Reets also works at the company level. A manager who keeps running into the same disagreement — air filtration on Category 1 jobs, for example — can ask what the company needs to do and when to position itself for agreement, then ask for a breakdown of what each role does: what the technician documents on site, what the estimator captures and how it is supported, and when the office contacts the adjuster. From there, Ask Reets can write a training piece for technicians, another for estimators, and a standard operating procedure the company can train against. The same sequence works for antimicrobial, extended drying, containment, or any other issue a team keeps losing on.
A training system inside daily work
Each Ask Reets answer explains the reasoning behind it so each team member learns at the moment they face the challenge. It also corrects the user: when a step was wrong or out of sequence, it says so and teaches the better approach, rather than just manufacturing a justification. Ask Reets is designed to make technicians, estimators, and project managers more capable, not to replace them.
"It doesn't replace your team. It joins it," Reets said. "Your people already know the adjuster and the job. What they need is the right answer and a clear way to explain it — and a company that gets that on every claim is a company that gets paid for work that needed to be done."
Start a free trial of Ask Reets or sign up for ReetsTV and get Ask Reets free till 12/31.
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