Welcome back to another episode of Ask The Expert. We’re joined by PuroClean’s COO, George Hernandez, who shares the operational and financial variables that determine success during catastrophic events. George holds a Bachelor of Science degree in Criminal Justice, multiple IICRC Master designations, is an active Florida Licensed Mold Restorer and Certified Building Contractor, and is a U.S. Army veteran.

In this episode, you’ll learn more about:

• The importance of true partnerships, not just partnerships on paper. Successful CAT response depends on building relationships year-round with vendors, labor providers, equipment suppliers, and other partners who can deliver the resources needed on demand.
• During a CAT event, cash flow is king. Conserving cash for payroll and operational expenses is often more valuable than purchasing equipment during the event. Use the equipment already available, rent additional equipment as needed and consider purchasing after the storm has passed.
• One of the biggest operational bottlenecks is labor. The challenge is finding qualified project managers, technicians and additional skilled labor. General labor can often be sourced, but trained restoration professionals are much harder to find. Building relationships before a CAT event is essential.
• The companies that perform well during CAT events develop detailed response plans long before the season begins. These plans include staffing, equipment, logistics, vehicle assignments, response boundaries and the types of disasters the company plans to respond to. Preparation allows restorers to execute instead of improvising.
• While large-loss and CAT work can be profitable, poorly managing communication, payment expectations and expenses can quickly erode margins. Restorers must establish clear client expectations, track their burn rates, monitor rising event-related costs such as supplies, fuel and hotels, and maintain a strong financial forecast throughout the project.
• Bonus takeaway: For first-time CAT responders, George recommends partnering with an experienced restorer. This approach can significantly reduce costs, minimize costly mistakes and provide valuable real-world experience before taking on CAT work independently.