From Local Roots to Lasting Impact: Building a Restoration Brand

Branding Tips for Restoration Professionals from Crystal Williams

In this episode of Ask The Expert, our host Kayla McGowan, is joined by Crystal Williams, Founder of Lemon Seed Marketing, and they discussed authenticity and emotion in branding, cost-effective branding strategies for small restoration businesses and common branding and marketing mistakes to avoid.

Crystal brings over 10 years of experience, her background includes leading the marketing for her family’s HVAC company, as well as other small businesses in the restoration industry, she also serves as the Secretary for the Women in HVACR’s Board of Directors and she loves sharing insights that help small business succeed.

Key Discussion Highlights Include:

Authenticity as the foundation of a strong brand
Connecting with the local community through involvement
Leveraging social media and email to build brand presence
Avoiding the pitfalls of overthinking branding or underfunding marketing
The difference between rebranding vs refreshing an existing brand

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Kayla McGowan is the Editor-in-Chief of Restoration and Remediation (R&R) magazine, bringing nearly 10 years of marketing and communications experience in the restoration sector. With a solid foundation in content creation, editing, and social media strategy, Kayla respects the vital work of the industry. At R&R, she develops content that engages and informs restoration professionals and manages content strategy for The Experience Events, bridging the cleaning and restoration industries. Outside of work, Kayla is an avid foodie who loves exploring new culinary experiences. She enjoys spending time with her family and embracing the outdoors. Kayla is excited to connect with industry professionals and contribute to R&R’s ongoing success. Reach her at mcgowank@bnpmedia.com or 757-849-2461.