As an instructor, Mordecai teaches individuals and groups about challenges and opportunities in the niche industry. Her class attendees include newcomers and veteran professionals seeking to enhance their skills, improve knowledge, and myriad strategies needed to succeed in the competitive field. 

Mordecai’s new e-book Restoration Sales & Marketing: The Guide, covers topics including the fundamentals of restoration sales, the importance of building strategic relationships with ideal referral sources, understanding the restoration process, and how to effectively communicate the value of services offered. Additionally, Mordecai addresses proven sales techniques, how to overcome objections, negotiate contracts, and close deals effectively, among others. She wrote the guide to support her dedication to helping restoration professionals achieve their goals and maximize their success. 

“I have seen firsthand the transformative impact that effective sales strategies can have on a business, and I am excited to share my insights and expertise through the e-book,” she said. “The guide serves as a valuable resource to navigate the world of restoration sales by implementing strategies and techniques that can take the sales game to the next level and help people achieve their desired success.”

E-book chapters include an introduction to restoration sales, identifying target markets, building and creating an effective sales strategy, scorecards, leads conversion, market segments, route optimization, handling objections, sales funnel, what to expect from your efforts, the employee– preneur mentality, and a conclusion with in-depth sections that explore key nuances in each category. “As a thank you for choosing to embark on this journey with me, I wish you all the best in your restoration sales endeavors and offer the free guide as an e-book,” said Mordecai. 

The 51-page publication Restoration Sales & Marketing: The Guide, is available to those interested in learning more about Mordecai and the topics. Contact Ricelli Mordecai at Sales Booster Solutions, 904.517.9534 or email ricelli@salesboostersolutions.com.