Pinpointing Your Market

In this video we learn one of the most important beginning steps for marketing in any business: knowing specifically who you want to do business with!

In this video, Benjamin covered:

Fundamental aspects of identifying your target market
How to market to your target audience once you’ve identified them.
Tips on addressing customer fears and wants.

Benjamin Ricciardi is the founder of Ironclad Restoration Marketing, A digital marketing agency that specializes in the Restoration and Cleaning industry based in South Florida. Benjamin is the author of The No Bulls**t Guide to Internet Marketing for Restoration Contractors and hosts The Restoration Rundown Podcast, a podcast that is focused on everything related to marketing and owning a Restoration and Cleaning Business. Connect with Benjamin and Ironclad Restoration Marketing on social media for the latest tips and tricks on how to grow your Restoration Business.

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The Experience Partners with Restoration & Remediation to Supercharge the Industry’s Best-in-Class Event! The Experience Conference and Exhibition features cleaning, restoration, and remediation processes, products, and procedures. Attendees come from near and far to experience live, hands-on demonstrations, specialty pavilions, workshops, and interactive sessions all led by the top instructors in the cleaning and restoration industry.