- Make the gallery easy to navigate at a high level. Divide images according to the type of restoration, or whatever other high-level differentiation makes sense for your business.
- Add captions to the images. Captions allow you to highlight essential aspects of the job and important ways you do the job better.
- Have a competent Web designer manage the handling of images on your website. They must be properly formatted and stored on your website server to make gallery Web pages load quickly. Slow loading pages are a huge turnoff for website visitors.
- Provide at least a brief narrative for every set of images. The narrative should again highlight key aspects of the project, and be written in a way that is scannable - website visitors scan rather than read.
- When visitors view your gallery, they will be impressed, and thus in a mood to contact you. Be sure to have a prominent contact form on all gallery Web pages (you may want separate pages for each set of images or each project). Also, make sure your phone number displays prominently.
2) Put Your Gallery to Work