The easy and simple answer to “why you should be an Alpha marketer” is that it puts you in control of the interaction with your client or prospect. When you take the subordinate (beta) position it means the prospect controls the situation and narrative — putting you at their mercy.
Easily, the prospect can stall you, ignore you, or outright dismiss you. That will never get you the attention and ultimately the relationships that you need. The better you are at keeping someone’s attention, the more likely that person will accept your idea or pitch.