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Dick Wagner is President of Restoration Dynamics, LLC and a consultant in the Disaster Restoration industry. He authors a Restoration Blog at www.AskDickWagner.com. Contact him at dick@askdickwagner.com.
After “Route Marketing Is Dead” was published, I received many calls from contractors asking if I thought they should completely quit marketing to insurance agents, adjusters and plumbers.
Is the era of effective route marketing to insurance agents over? Marketing reps have been developing (or have been attempting to develop) relationships with insurance agents for years, with varying degrees of success.
