These techniques will put you in charge of the sales process.

Be different than your competitors — especially those marketers doing the same thing you are doing — trying to get referrals.

Why focusing on a few specific services can be better for your business than having a laundry list of services offered.

Insurance agents get many marketers and salespeople through their doors every day, and they are all saying and doing the same thing. Be different. Be authentic. Be a trusted advisor.