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Home » Authors » Dick Wagner
Dick Wagner

Dick Wagner

Dick Wagner is cofounder of The CREST Network, LLC, a Commercial & Residential Education Support and Training coaching company. He is also president of the SCRT and a Florida Guardian ad Litem, advocating for foster children.
Articles

ARTICLES

why you should be an Alpha marketer

Why Restoration Contractors Should Be Alpha Marketers

Dick Wagner
Dick Wagner
September 14, 2022
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These techniques will put you in charge of the sales process.


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standing out from the competition

Restoration Business Marketers — What Makes You Different?

Dick Wagner
Dick Wagner
July 14, 2022
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Be different than your competitors — especially those marketers doing the same thing you are doing — trying to get referrals.


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jack of all trades

Specialization for Business Success

Dick Wagner
Dick Wagner
June 1, 2022
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Why focusing on a few specific services can be better for your business than having a laundry list of services offered.


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build your personal brand

Restoration Sales and Marketing Pros, What is Your Personal Brand?

Stand Out From the Competition With an Authentic Message
Dick Wagner
Dick Wagner
February 18, 2022
No Comments

Insurance agents get many marketers and salespeople through their doors every day, and they are all saying and doing the same thing. Be different. Be authentic. Be a trusted advisor. 


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Relationship Marketing is Alive

Dick Wagner
Dick Wagner
May 11, 2010
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After “Route Marketing Is Dead” was published, I received many calls from contractors asking if I thought they should completely quit marketing to insurance agents, adjusters and plumbers.
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Route Marketing is Dead

Dick Wagner
Dick Wagner
January 29, 2010
No Comments

Is the era of effective route marketing to insurance agents over? Marketing reps have been developing (or have been attempting to develop) relationships with insurance agents for years, with varying degrees of success.
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