Dick Wagner

Dick Wagner is cofounder of The CREST Network, LLC, a Commercial & Residential Education Support and Training coaching company. He is also president of the SCRT and a Florida Guardian ad Litem, advocating for foster children.

Getting Client Promises but Never Getting a Referral

Dick Wagner

September 22, 2023

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Dick Wagner talks how to make sure you secure client commitment to give referrals.

Why Restoration Contractors Should Be Alpha Marketers

Dick Wagner

September 14, 2022

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These techniques will put you in charge of the sales process.

Restoration Business Marketers — What Makes You Different?

Dick Wagner

July 14, 2022

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Be different than your competitors — especially those marketers doing the same thing you are doing — trying to get referrals.

Specialization for Business Success

Dick Wagner

June 1, 2022

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Why focusing on a few specific services can be better for your business than having a laundry list of services offered.

Restoration Sales and Marketing Pros, What is Your Personal Brand?

Stand Out From the Competition With an Authentic Message

Dick Wagner

February 18, 2022

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Insurance agents get many marketers and salespeople through their doors every day, and they are all saying and doing the same thing. Be different. Be authentic. Be a trusted advisor.

Dick Wagner

May 11, 2010

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After “Route Marketing Is Dead” was published, I received many calls from contractors asking if I thought they should completely quit marketing to insurance agents, adjusters and plumbers.

Dick Wagner

January 29, 2010

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Is the era of effective route marketing to insurance agents over? Marketing reps have been developing (or have been attempting to develop) relationships with insurance agents for years, with varying degrees of success.

Hurricane Response: What’s Changed, Who’s at Risk, and How to Scale Without Breaking

This webinar is part of the Preparing to Respond: Hurricanes series.

Hurricane season isn’t what it used to be, and neither is disaster response. In this webinar, an expert‑led panel will break down what’s changed for hurricane response, and how restorers can scale responsibly without sacrificing their safety, retention, or profitability.

The modern claims ecosystem depends on seamless integration between the field, office, and carrier. Learn how a unified “golden thread” of communication transforms fragmented workflows into a transparent, high-performance process.

The Experience Convention and Trade Show

The Experience Convention & Trade Show logo The Experience Convention and Trade Show unites the cleaning, restoration, inspection, indoor air quality, and HVAC industries through hands-on education, live demonstrations, and high-impact networking. Attendees gain practical skills, business insight, and connections that elevate industry standards and drive growth.

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Uncertainty vs. Planning

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Dick Wagner

ARTICLES

Getting Client Promises but Never Getting a Referral

Why Restoration Contractors Should Be Alpha Marketers

Restoration Business Marketers — What Makes You Different?

Specialization for Business Success

Restoration Sales and Marketing Pros, What is Your Personal Brand?

Relationship Marketing is Alive

Route Marketing is Dead

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