Kärcher North America plans Prochem brand update

Kärcher North America is planning a brand update to its Prochem line of products, an update that will become effective January 1, 2015. As part of the brand update, Prochem will become “Prochem Kärcher,” a move that is partially designed to better help align the Prochem brand with Kärcher’s technology solutions.

“It is about alignment, leveraging our global power, R&D and broadening our solution set and product portfolio to the customer,” says Kärcher Executive Vice President, Jim Lombard.

Prochem
www.prochem.com

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