Kärcher North America is planning a brand update to its Prochem line of products, an update that will become effective January 1, 2015. As part of the brand update, Prochem will become “Prochem Kärcher,” a move that is partially designed to better help align the Prochem brand with Kärcher’s technology solutions.

 “It is about alignment, leveraging our global power, R&D and broadening our solution set and product portfolio to the customer,” says Kärcher Executive Vice President, Jim Lombard.