North American franchise network Paul Davis is making some changes to embrace the unification of the Paul Davis U.S. and Paul Davis Canada organizations. This streamlines the existing family of brands under one name: Paul Davis.

CEO Rich Wilson calls this an important milestone. "We want to reflect our strong, united network. A network that's proud of its five-decade heritage and is looking to the future," he said.

Paul Davis

The water, fire, mold and storm damage restoration franchise network hopes these changes will provide clarity for residential and commercial customers, clients and stakeholders throughout North America that rely on Paul Davis' services every day.

The Paul Davis logo is a key part to the brand's refreshed identity. The modern look is meant to reflect strength and unity of the now-expanded network of more than 370 franchisees. However, the company says the gold and black core colors of Paul Davis remain in the updated logo, "reflecting the gold standard of customer experience every Paul Davis franchise strives to deliver."

Beyond the new logo, the 50-year-old franchise network is working to become "the category leader in home and business property damage recovery, providing a personal level of car that is unmatched in the industry."

Paul Davis rolled out its new look during the Risk Management Society Annual Conference.