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Home » Topics » Ask the Expert

Ask the Expert
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IICRC Update: Four Areas of Focus for 2022

IICRC Update: Four Areas of Focus for 2022

Ask the Expert
January 4, 2022
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What’s new and notable with the IICRC as we embark on a new year? We invited CEO Michael Dakduk to share key IICRC accomplishments, goals, challenges and more in this Ask the Expert episode.


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Beyond Mold: What’s New With NORMI

Beyond Mold: What’s New With NORMI

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December 16, 2021
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The “M” in NORMI no longer stands for mold. It now represents a broader view of the indoor environment, which is the theme of this Ask the Expert interview with NORMI CEO Doug Hoffman.


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First-Ever Workforce Restoration Survey Goes Live

First-Ever Workforce Restoration Survey Goes Live

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December 14, 2021
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In this Ask the Expert episode, Leighton Healey, CEO of KnowHow, details the 2022 Restoration Workforce Survey, open through early 2022. Its aim is to answer how the industry can attract and retain qualified workers.


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Getting Work Yourself: Win-Win Relationships With Insurance Agents

Getting Work Yourself: Win-Win Relationships With Insurance Agents

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December 9, 2021
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In this Ask the Expert episode, Gerry Edtl and Jordan Donald, the father-daughter team behind Gerry Edtl Consulting, discuss building reciprocal relationships with insurance agents and taking business development to new heights with direct referrals.


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Real Stories: Honing Your Strengths With Nasutsa Mabwa

Real Stories: Honing Your Strengths With Nasutsa Mabwa

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December 7, 2021
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In this Real Stories in Restoration episode, Nasutsa Mabwa, owner and president of ServiceMaster Restoration By Simons, shares her unique voyage from social work to restoration, being selective with service offerings, and keeping her business small and agile to stay closely connected to customers. 


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Responding to Hurricane Ida

Responding to Hurricane Ida

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December 2, 2021
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Bart Meador is vice president of operations, residential storm, with PuroClean. His division specializes in mobilizing teams following CAT events. Here, he shares the experience of over 50 PuroClean franchises responding to Hurricane Ida devastation. 


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Real Stories: Training at Scale with Leslie Anderson

Real Stories: Training at Scale with Leslie Anderson

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November 23, 2021
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Leslie Anderson shares insights on delivering valuable training experiences to hundreds of Paul Davis Restoration franchises. She also discusses her goals as an IICRC board member, as well as her experience as a woman in a male-dominated industry.


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Real Stories: A Formula for Growth and Domination With Benjamin Surdi

Real Stories: A Formula for Growth and Domination With Benjamin Surdi

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November 18, 2021
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In 2016, Benjamin Surdi, founder and CEO of PureDry Restoration, purchased a business that was in major debt and all-around bad shape. Since then, the company has quadrupled in size and revenue, and it is a recognized market leader in Washington State.


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Creative Marketing Strategies for Restoration Companies

Creative Marketing Strategies for Restoration Companies

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November 16, 2021
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Nia Sherrema Pearson shares out-of-the-box digital and traditional marketing approaches for restoration companies. Examples include text communication, community involvement, and relationships with plumbers and property managers. 


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Real Stories: Putting the Customer First With Ivan and Karina Oliver

Real Stories: Putting the Customer First With Ivan and Karina Oliver

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November 11, 2021
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PuroClean 2021 Franchise of the Year owners Ivan and Karina Oliver share the impressive growth their franchise, PuroClean of San Antonio Northwest, has experienced since its start in 2017, and the story behind their success.


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