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Fresh Perspective

You’re Right! Your Employees Can Do Better; But They’re Not The Problem.

May 19, 2021

Communicating measurable goals is an extremely practical solution for motivating an underperforming team. But it has deeper benefits, as well.

The Intentional Restorer

Mindset + Habits: Become the Hero of Your Own Story

Jon Isaacson

May 13, 2021

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Be intentional to develop yourself, your team, and your process; there are no shortcuts.

The Intentional Restorer

Early Air Mover Wars: Claude Blackburn's Dri Eaz vs. Lloyd Weaver's Porta Dryer

April 26, 2021

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As Claude innovated products, he also developed methods for training contractors to utilize these evolving water damage tools in a manner that could be repeated across the country.

5 Questions You Should Ask Before Creating Your Marketing Strategy

Idan Shpizear

April 13, 2021

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You know who to reach, what you’re selling them, and where to find them. Now you need to take a look at the practical requirements to put this plan into action.

The Intentional Restorer

Restoration Past, Present, and Future Converge

Jon Isaacson

April 8, 2021

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The Restoration Lawyer and a stellar industry historian converge!

The Severe Report

Where Human Connection Meets Technology

Scott Severe

April 5, 2021

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As the chief customer officer of a restoration technology company, I spend a lot of time talking about tech: how it increases efficiencies, streamlines processes, and ultimately gives restoration companies the power to improve their profits.

The DYOJO Podcast Announces Six-Part Discussion Series: Benchmarks of Growth

March 25, 2021

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In an upcoming six-part series, dynamic industry leaders discuss benchmarks of growth.

Bullet Points Marketing Brief

The Myth of The Magical SEO Leprechaun

Ranking your Google My Business listing.

Nathan Big

March 24, 2021

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The quickest and easiest route to more online leads is not traditional SEO, but rather ranking your Google My Business listing.

Being “Too Old" for Social Media is No Longer an Option; Stop Making Excuses

Idan Shpizear

March 18, 2021

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Every home services entrepreneur should be using social media, regardless of age. Here's why.

The Intentional Restorer

Property Restoration Trends: Mergers and Acquisitions

Jon Isaacson

March 10, 2021

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The emergence of private equity interests indicates that bigger money sees opportunity in our enchanted forests, but also brings “outside” influence that will forever change the landscape.