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Home » Topics » Columns » Guest Columns

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intentional restorer 900
The Intentional Restorer

Leadership Distinctives of an Industry Giant

Jon Isaacson
Jon Isaacson
June 18, 2021
No Comments
Three distinctives that helped build a thriving culture and sustainable business.
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Policyholder

Is the Policyholder Your Why?

Scott Severe
June 15, 2021
No Comments

In my role as a chief customer officer, I meet with a lot of contractors looking for ways to improve their business and I’m struck by how often certain phrases come up. 


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fresh pers flatline
Fresh Perspective

How to Revive Your Flatlining Business

Idan Shpizear
Idan Shpizear
June 10, 2021
No Comments
When you hit a plateau, that’s your signal something needs to change. Most likely, that something is you.
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bullet points marketing brief

The 2021 Restoration & Remediation SEO Recipe

Nathan Big
Nathan Big
May 21, 2021
No Comments
Key tips to optimize your company's SEO.
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fresh perspective communication
Fresh Perspective

You’re Right! Your Employees Can Do Better; But They’re Not The Problem.

Idan Shpizear
Idan Shpizear
May 19, 2021
No Comments
Communicating measurable goals is an extremely practical solution for motivating an underperforming team. But it has deeper benefits, as well.
Read More
IR super hero
The Intentional Restorer

Mindset + Habits: Become the Hero of Your Own Story

Jon Isaacson
Jon Isaacson
May 13, 2021
No Comments
Be intentional to develop yourself, your team, and your process; there are no shortcuts.
Read More
intentional restorer 900
The Intentional Restorer

Early Air Mover Wars: Claude Blackburn's Dri Eaz vs. Lloyd Weaver's Porta Dryer

April 26, 2021
No Comments
As Claude innovated products, he also developed methods for training contractors to utilize these evolving water damage tools in a manner that could be repeated across the country.
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FP marketing strategy

5 Questions You Should Ask Before Creating Your Marketing Strategy

Idan Shpizear
Idan Shpizear
April 13, 2021
No Comments
You know who to reach, what you’re selling them, and where to find them. Now you need to take a look at the practical requirements to put this plan into action. 
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IR past present future
The Intentional Restorer

Restoration Past, Present, and Future Converge

Jon Isaacson
Jon Isaacson
April 8, 2021
No Comments
The Restoration Lawyer and a stellar industry historian converge!
Read More
hands and computer icons
The Severe Report

Where Human Connection Meets Technology

Scott Severe
April 5, 2021
No Comments

As the chief customer officer of a restoration technology company, I spend a lot of time talking about tech: how it increases efficiencies, streamlines processes, and ultimately gives restoration companies the power to improve their profits.


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Events

April 27, 2026

RIA Convention & Expo

This event empowers professionals through world-class education, powerful networking, and access to cutting-edge tools and services.

May 19, 2026

Hurricane Response: What’s Changed, Who’s at Risk, and How to Scale Without Breaking

Hurricane season isn’t what it used to be, and neither is disaster response. In this webinar, an expert‑led panel will break down what’s changed for hurricane response, and how restorers can scale responsibly without sacrificing their safety, retention, or profitability.

May 28, 2026

Connecting the Field, Office, and Carriers: How to Streamline Claims with Better Data and Communication

The modern claims ecosystem depends on seamless integration between the field, office, and carrier. Learn how a unified “golden thread” of communication transforms fragmented workflows into a transparent, high-performance process.

September 9, 2026

The Experience Convention and Trade Show

The Experience Convention & Trade Show logoThe Experience Convention and Trade Show unites the cleaning, restoration, inspection, indoor air quality, and HVAC industries through hands-on education, live demonstrations, and high-impact networking. Attendees gain practical skills, business insight, and connections that elevate industry standards and drive growth.

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Poll

Causes of Job Disruptions

What issues currently disrupt your job progress the most after work begins?
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Products

The Cleaning, Restoration, Inspection, and Safety Glossary

The Cleaning, Restoration, Inspection, and Safety Glossary

The Cleaning, Restoration, Inspection, and Safety Glossary.

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Register for Webinar - Hurricane Response: What's Changed, Who's at Risk, and How to Scale without Breaking

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