A world full of noise and distraction is at our fingertips. We are so busy watching other peoples’ lives on our screens we’ve forgotten to be present in our own. Just when you think you’re in the zone, being effective - PING, DING, BUZZ - notifications tell you, “look over here, I’ve got something shiny!”
The ultimate outcome of consistently posting content and promoting it in your service area is the higher perceived level of trust that consumers have about your brand.
In R&R, we often have articles about industry trends. Typically, these trends are broad – like working with TPAs, catastrophe restoration, and hiring problems. However, there are other topics being talked about just as regularly among contractors – especially online.
In the restoration industry, success in sales is based on building trust and establishing credibility. When selling any service, the prospective customer has only your relationship, the information you provide, and the inputs and evaluations from others on which to base their choice of vendor.
The landscape of digital marketing is changing. The view is more expansive than ever as customer behavior continues to become more impatient, and more demanding.
Albert Einstein is often credited with the quote: “The definition of insanity is doing the same thing over and over again, but expecting different results.” If this saying describes your company’s marketing strategy, it’s time mix things up.
