Have you recently run a Google Ads (formerly AdWords) PPC campaign and felt that you spent too much money for what you got in return? Many of you reading this might be nodding your head in agreement. But do you know why your Google PPC campaign wasn't successful?
Every now and then the word “blockchain” appears somewhere in our daily life. It’s is almost always associated with getting fabulously rich, staggeringly poor or in some James Bond style theft of a large sum of money, a person with a Russian sounding last name hiding out in a 2nd world country.
A world full of noise and distraction is at our fingertips. We are so busy watching other peoples’ lives on our screens we’ve forgotten to be present in our own. Just when you think you’re in the zone, being effective - PING, DING, BUZZ - notifications tell you, “look over here, I’ve got something shiny!”
The ultimate outcome of consistently posting content and promoting it in your service area is the higher perceived level of trust that consumers have about your brand.
In R&R, we often have articles about industry trends. Typically, these trends are broad – like working with TPAs, catastrophe restoration, and hiring problems. However, there are other topics being talked about just as regularly among contractors – especially online.
In the restoration industry, success in sales is based on building trust and establishing credibility. When selling any service, the prospective customer has only your relationship, the information you provide, and the inputs and evaluations from others on which to base their choice of vendor.
