In the restoration industry, success in sales is based on building trust and establishing credibility. When selling any service, the prospective customer has only your relationship, the information you provide, and the inputs and evaluations from others on which to base their choice of vendor.
The landscape of digital marketing is changing. The view is more expansive than ever as customer behavior continues to become more impatient, and more demanding.
Albert Einstein is often credited with the quote: “The definition of insanity is doing the same thing over and over again, but expecting different results.” If this saying describes your company’s marketing strategy, it’s time mix things up.
Figure out your ideal client, and go after them. Tim and O.P. tell you how to stop taking every fire job you're offered, and start doing the work you want to do.
How many of you get the print issue of R&R every month and that’s the extent of your involvement with the publication? Do you turn the local news on in the morning, but don’t have the station’s news app downloaded for breaking news or weather notifications?
