Albert Einstein is often credited with the quote: “The definition of insanity is doing the same thing over and over again, but expecting different results.” If this saying describes your company’s marketing strategy, it’s time mix things up.
Figure out your ideal client, and go after them. Tim and O.P. tell you how to stop taking every fire job you're offered, and start doing the work you want to do.
How many of you get the print issue of R&R every month and that’s the extent of your involvement with the publication? Do you turn the local news on in the morning, but don’t have the station’s news app downloaded for breaking news or weather notifications?
