Stellar Service Brands, a leading residential and commercial services company, is pleased to announce it has completed the sale of its subsidiary Softroc, a rubber safety surfacing solution, to former President of Softroc and bluefrog Plumbing + Drain, Courtney Harmon. Harmon has also purchased The Driveway Company, a service line offered under the Softroc brand providing concrete maintenance and repair solutions, as part of the acquisition. 

“Courtney has been an integral part of Softroc’s history, growth and success,” said Jessica Wescott, CEO of Stellar Service Brands. “We’re deeply grateful for her contributions to our brands, franchise communities and vendor partners over the past four years. We’re confident she is the best person to step into this role and guide the brand into its next phase of growth and achievement. We wish her the very best as she starts this exciting new chapter in owning the Softroc franchise brand.” 

Softroc will be headquartered in Waco, Texas, under the continued leadership of Courtney Harmon. In her ongoing role, Harmon will lead Softroc’s national network of franchises, continuing the company’s mission to transform outdoor spaces including swimming pools, playgrounds, patios, porches, boat decking, garage floors and more with high-quality rubber surfacing solutions. By creating comfortable spaces that look great and feel safe, Softroc is improving people’s lives, one surface at a time.  

“Being a part of the first group of franchisees of The Driveway Company and helping to establish the Softroc brand in 2021, this opportunity feels both deeply meaningful and incredibly exciting,” said Courtney Harmon, new owner of Softroc. “From the start, I’ve believed in the mission and values of this brand, and I’ve seen firsthand the impact it has on franchise owners, their teams and their communities. Taking on ownership now is more than just the next chapter in my career. It’s a chance to continue building something I truly have a passion for.” 

The purchase of the Softroc franchise brand underscores Stellar Service Brands’ strength in developing impactful franchise systems. Stellar Service Brands remains committed to building, launching and servicing successful brands in the home services industry, with Restoration 1 and bluefrog Plumbing, + Drain in its current franchise portfolio. 

For more information about Stellar Service Brands and its family of franchises, visit StellarServiceBrands.com.  

About Stellar Service Brands 

Stellar Service Brands is a leading multi-brand service organization based in Dallas, Texas, dedicated to providing the best franchise opportunities in the residential and commercial services sectors. The company is home to a family of brands including Restoration 1, an award-winning franchise that specializes in a wide array of emergency mitigation, restoration and reconstruction services, and bluefrog Plumbing + Drain, a trusted franchise in plumbing repair. With 400 locations nationwide and a focus on empowering individuals and families to achieve their dreams of business ownership, Stellar Service Brands supports franchisees in building successful, independent small businesses. 

About Softroc 

Softroc® is a provider of poured in place rubber surfacing. The high-quality rubber granules and binders can be installed on a variety of surfaces to create the perfect anti-skid surface in a wide variety of applications including swimming pools, playgrounds, patios, porches, boat decking, garage floors and more. For additional information on its services and franchise opportunities, visit www.softroc.com. 

About The Driveway Company 

The Driveway Company® has been renewing and repairing driveways for over 30 years, serving as a one-stop solution for all concrete repair and maintenance needs. It offers crack and joint repair, surfacing cleaning, topcoat sealing, and more for all concrete surfaces. For additional service information, visit www.thedrivewaycompany.com.