Brand, Culture and the Next Generation of Restoration Professionals

Alexus Neidert of Thomasville Restoration discusses her journey, company culture and what it takes to lead the next generation of restoration professionals.

On this episode of Ask The Expert, we dove into all things brand, culture and the next generation of restorers. Our special guest was Alexus Neidert, Head of Brand and Culture for Thomasville Restoration. Alexus leads their customer experience, brand identity and their brand awareness. She has 10 years of hands-on restoration experience, and she grew up in the industry. Her dedication doesn’t stop at Thomasville Restoration; she loves our industry and is a big advocate for collaboration and networking to help advance our industry forward.

Topics We Discuss on this Episode:

Alexus’s personal journey with Thomasville and how her role has evolved
The values and qualities she believes are essential for the next generation in restoration
A behind-the-scenes look at Thomasville’s company culture and how it drives success
How the brand’s rich legacy continues to shape its future
Alexus shares practical advice for newcomers entering the restoration industry

Whether you're a seasoned professional or just starting out, this episode offers valuable insights into the heart of brand-building and culture in a legacy-driven industry.

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Kayla McGowan is the Editor-in-Chief of R&R Magazine, with 10 years of experience in marketing and communications in the restoration and cleaning industry. She leads the editorial strategy for R&R and The Experience Events, creating content that informs and connects industry professionals.

Kayla holds a B.S. in Criminal Science and M.S. in Public Safety and Emergency Management from Grand Canyon University. She serves as Co-Chair on the RIA’s Marketing Committee.

Kayla is a Microbial Warrior®, a Certified Forensic Operator® and a High Risk/ High Level Decontamination Specialist™. Kayla is passionate about elevating the industry, is a food lover, enjoys spending time with her family, and embracing the outdoors.