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Managing Your Restoration BusinessAsk the Expert

Ask the Expert

Employee Retention: How to Keep Your Best People

Chris Buttenham shares real-world retention strategies you can implement in your business immediately

By Kayla McGowan
July 11, 2025

On this episode of Ask The Expert, Chris Buttenham, Founder of REINS, sat down with us to discuss employee retention and the importance it plays in the success of your business. Chris has been in the technology and software business for 10 years and he has dedicated his time to helping contractors retain their best employees. Chris answered some hot questions in the world of retention, and he didn’t hold back. You can implement these tips and methods into your business, today! 


Key Topics of Discussion Include: 

  • Reasons the restoration/trades industry struggles with employee retention:
    • Talent shortage and supply/demand imbalance
    • In the past, owners have not been prioritizing culture and employee motivation
  • Effective strategies for improving employee retention:
    • Focusing on building a strong company culture
    • Implementing transparent communication and career progression plans
    • Offering equity-based incentives and profit-sharing programs
  • Immediate steps companies can take to improve retention:
    • Conducting exit interviews to understand turnover issues
    • Developing short-term and long-term incentive programs
    • Aligning financial incentives with company goals
  • Importance of providing a clear career path and growth opportunities for employees
  • Challenges of retaining employees in an era of shorter job tenures (2-3 years on average)

 

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KEYWORDS: employee morale employee retention restoration business leadership restoration business strategy

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Kayla mcgowan author

Kayla McGowan is the Editor-in-Chief of R&R Magazine, with 10 years of experience in marketing and communications in the restoration and cleaning industry. She leads the editorial strategy for R&R and The Experience Events, creating content that informs and connects industry professionals. 

Kayla holds a B.S. in Criminal Science and M.S. in Public Safety and Emergency Management from Grand Canyon University. She serves as Co-Chair on the RIA’s Marketing Committee.

Kayla is a Microbial Warrior®, a Certified Forensic Operator® and a High Risk/ High Level Decontamination Specialist™. Kayla is passionate about elevating the industry, is a food lover, enjoys spending time with her family, and embracing the outdoors.

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