Certified Flooring Installers (CFI) Unveils Bold New Brand Identity
CFI Unveils Bold New Logo and Brand Identity to Reflect Growth, Unity and Modern Craftsmanship
Photo courtesy of CFI
Certified Flooring Installers (CFI), a division of the World Floor Covering Association (WFCA), today unveiled a bold new logo and refreshed brand identity—marking a new chapter for the organization that has set the standard in flooring-installation training and certification since 1993. The update is part of a recent rebranding effort within the WFCA family, which includes WFCA, FCITS, and FCB2B. Like the other divisions of WFCA, CFI's new logo prominently displays the "Powered by WFCA" endorsement. This design choice reinforces a unified identity and highlights the shared mission of the association's affiliated organizations.
Following thoughtful collaboration from the CFI leadership team and advisory board, the refreshed identity builds on CFI’s legacy while embracing a modern approach. The new logo evolves the familiar three-bar mark, now updated with clean lines, a contemporary color palette, and streamlined typography that reflect the professionalism, energy, and forward momentum of today’s installer community.
“This identity gives installers a bold, contemporary banner that reflects the professionalism and passion we bring to every job,” said Ralph Falavinha, Executive Director of CFI. “It unifies our community, sharpens our message, and strengthens CFI’s position at the forefront of installation excellence.”
Freida Staten, Chief Marketing & Strategy Officer added, “CFI’s new brand strengthens the connection between all WFCA divisions and presents a unified, modern image to the industry. This alignment is key to amplifying our collective voice and driving progress across the flooring profession.”
The new branding will roll out in phases over the coming months across CFI’s website, training materials, digital communications, and more.
About CFI (Certified Flooring Installers)
The International Certified Flooring Installers Association (CFI), a division of the World Floor Covering Association (WFCA), is the industry’s leading organization for professional flooring installation training and certification. Since 1993, CFI has certified thousands of installers worldwide across all major flooring categories — including carpet, hardwood, resilient, laminate, and ceramic. CFI’s comprehensive programs cover installation, estimating, inspection, patterned and woven carpet, and product knowledge. Through a national network of experienced trainers, CFI is dedicated to raising installation standards, supporting career growth, and delivering skilled craftsmanship for dealers and manufacturers across the flooring industry. Learn more at www.cfiinstallers.org
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