Three legacy brands, all leaders in direct sales of cleaning and facilities supplies, PPE, and safety products, are coming together to form a new, singular brand: CCP Direct^™. The new endeavor brings together CCP Industries, ERC Wiping Products, and Air Delights Commercial Restroom Products into one powerhouse brand.

Serving mainly North America, Latin America, and Western Europe, CCP Direct is a broadline supplier to diverse industries including fitness/wellness, auto (dealer/fleet/truck), car wash, construction, government, agriculture, hospitality/food service, and manufacturing. The foundation brand, CCP, was founded in 1921.

CCP Direct emphasizes access to products and easy customer communication – on the customers’ terms. Knowledgeable people are available and quickly reachable online, by phone, and even in person. In whatever way a customer wishes to communicate, CCP Direct has them covered. 

CCP Direct is a right-sized solution. Big enough for massive product selection and easy ordering, small enough to provide a personal touch. The CCP Direct value proposition is service that is knowledgeable, helpful, and friendly, matched with greater selection, lower prices, and a better buying experience.

The new brand comes with a new logo, colors, and a new way of talking about itself. The logo includes an icon that uses the letters in CCP to form a speech bubble – signifying “direct” communication. Corporate colors are a striking and warm green tone, rich gray, and clean white. Brand attributes are helpful, smart, dependable, and accessible. 

CCP Direct’s tagline is We Know. This colloquial and gettable affirmation is friendly and smart, promising customers knowledge of their businesses, challenges, and needs, as well as the company’s own products. Inherent is a pledge to get to know customers well and provide excellent communication with every sale.  

For more information about CCP Direct, visit www.ccpdirect.com.

About CCP Direct

Established in 1921, CCP Direct is the largest distributor of woven wipers in the U.S. They are a direct and leading supplier of woven and non-woven wiping cloths, cleaning supplies, and personal protective equipment, with this line augmented by a vast store of industrial maintenance, repair, and operations products designed to keep businesses running, productive, and profitable. CCP Direct’s product expertise is embodied in its highly trained representatives, many of whom are positioned in territories designed to allow for face-to-face relationships, others positioned internally as phone- and internet-based CSRs. Both teams facilitate a solutions-minded approach to sales. Stocking warehouses located throughout the country provide quick delivery of products. Facility audits followed by product recommendations are designed to ensure operational excellence, safety, and savings. To learn more, visit www.ccpdirect.com, 26301 Curtiss-Wright Parkway, Suite 200, Cleveland, OH 44143, phone 800-321-2840, or email ccporders@ccpind.com.