In our fast-paced industry, the importance of good communication skills cannot be overstated. Taking a moment to reflect on our day-to-day experiences, we recognize how often our challenges and triumphs are intertwined with the quality of our communication.
While salespeople are typically trained in the art of listening for relationship building and sales success, it's crucial to extend this focus to all members of our organizations. Even in the age of digital workflows, verbal communication remains a cornerstone of our internal and external relationships. However, when it goes wrong, the consequences can be significant.