For the last 10 years or so, I have helped business owners gain a better digital footprint in order to drive more sales and brand recognition locally and nationally for their respective businesses. From direct mail to email campaigns and SEO, I have covered the gamut for my clients with mixed results. Some channels performed well some did not, but the biggest takeaway was that in order to achieve the ultimate success and footprint, it was the sum of all of the efforts that equated to success rather than any one channel.
Do you recall the saying, "Don't put all your eggs into one basket"? It's possible that you brushed it aside as outdated counsel, much like a quaint relic from the past. Yet, let me assure you, there's wisdom in those words, unless, of course, we're discussing the literal placement of eggs. But when it comes to marketing your Restoration or Cleaning business, you need to heed that advice. The expert marketers say it takes a minimum of 7 impressions for someone to make a buying decision, so just leveraging SEO and PPC won’t cut it - you need to be omnipresent.