ISSA Partners with Howie Mandel to Promote Cleanliness Awareness
Self-described germaphobe Howie Mandel has partnered with ISSA to launch “Rethink What Clean Means,” a national company promoting the importance of cleaning and supporting businesses in elevating their standard of clean.
To help raise awareness about the importance of cleanliness, Mandel stars in a unique online video series, “Howie Clean It,” taking viewers on a journey to discover the hidden grime in seemingly clean spaces. With the help of an ISSA pro, Mandel will inspire viewers to learn more about what clean means, share what they learned on social, and look for the Rethink Clean insignia to find businesses that are committed to cleanliness.