The year 2022 is now upon us and by now most people have given up on their New Year’s resolutions! We know it’s only January, but the authors of this piece (Dan O’Brien and Mark Neirynck) have over 100 years of first-hand experience transitioning to a new year (yes, we are both over the age of 50!) and we’ve rarely heard someone say in February, “I’m succeeding with my New Year’s resolution.” The data backs up what we know qualitatively: 68% of Americans report giving up on their resolutions in January, according to a 2020 survey conducted by OnePoll.
While we’ve had mixed success with our own personal resolutions, the resolution that is constant in our business every year is to always aim for exceptional growth. Below we’ve highlighted our views on the most important items for growth along with some tips/recommendations based on our 55 years of industry experience.