Rainbow International Restoration of South Central Iowa has been in business since 2009. Throughout that time, the local franchise has become a trusted resource to its midwestern community that is made up of more cornfields and farms than it is planned communities and town squares.
As any restoration business operator knows, developing commercial relationships is a key strategy for sustainable business growth. Therefore, Rainbow of South Central Iowa began marketing its services to property management companies in 2016. Being located in such a vastly rural area meant apartment complexes and multi-family facilities were not abundant, so it wasn’t until August of that year that the marketing efforts finally paid off with a large apartment complex in Indianola, Iowa, about 30 miles from the franchise location.