I enjoy reading entry level job advertisements for the restoration industry. They remind me of a simpler way of living. Pack a lunch every night, wake up earlier than you want to, perform physical labor before 7 a.m., break for 15 minutes at lunch, and come home tired. The rhythm of these days is calming. It reminds me of where I am now, how my perspective has changed, and encourages me to simplify work. However, most current job advertisements are written for a prior generation. The desires of the next generation are fundamentally different.
When researching this group of workers, you will find many articles about college-educated people entering the workforce. This is content for big business and shops with 30+ employees, but what about the rest of the market? What about the world of small business? How can small businesses adapt to the changing landscape of appealing to and attracting younger workers?