B Corporation (B Corp) certification is an international standard for the 21st century that is redefining success in business. The focus of the B Corp movement is people using business as a force for good. B Corp’s are better companies, striving to make changes in the world, for their employees, communities and the environment. B Corp’s are for-profit companies certified to meet rigorous standards of social and environmental performance. B Corp’s all have a united goal of providing accountability, transparency, and creation of measurable positive impact within communities while maintaining financial returns.
There are other international organizations like B Corp such as the International Organization for Standardization (ISO) or the Institute of Inspection, Cleaning and Restoration Certification (IICRC). These organizations provide certifications and proof that a company’s products or services meet internationally recognized standards for quality, safety and reliability. B Corp certification is proof that a company is meeting internationally recognized standards in employee treatment, fair trade suppliers, carbon emissions, power consumption reductions, in customer support and community engagement, over the long-term and beyond profits. This helps contractors to align their marketing to their changing customer base and align with insurance providers who are already jumping on board with the B Corp movement.