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ColumnsManaging Your Restoration BusinessGuest Columns

Marketing Minute: Finding Focus in 2017 (Part 1)

Part 1 of a 3-part series on making effective changes personally and professionally in 2017.

By O.P. Almaraz, Tim Bauer
Marketing Minute 011817
January 18, 2017

For their first few episodes of 2017, O.P. and Tim have a brand new three-part series that's all about becoming a better leader, better employee, and better individual overall this year. After all, when you're able to adapt and change in one area, the others will likely follow, right?

Here are the questions you need to ask yourself:
1) What should you STOP doing right now?
2) What should you KEEP doing right now?
3) What are you going to START doing right now?

And, as a bonus, who is going to help you along the way?

In this episode, Tim and O.P. tackle question #1. Honestly, you'll probably know your answer right away! What is it?
 


O.P. Almaraz and Tim Bauer are the masterminds behind Allied Restoration and Restoration Mastery. This dynamic duo believes you can morph your restoration company into whatever you want it to be. Over time, they’ve created what’s now called the restoration company for the stars – a boutique firm in L.A. that specializes in doing restoration for celebrities and high-end clients. In addition to Allied Restoration, Tim and O.P. are passionate about helping other restorers grow their companies, which is why they created Restoration Mastery, and their three-day life-changing Warrior Weekend events.

KEYWORDS: restoration business development

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O.P. Almaraz is the CEO of Allied Restoration Services, Inc. located in Diamond Bar, CA. Allied Restoration specializes in Water Damage Restoration,  Fire Damage Restoration and Mold Remediation for the high-net-worth space. O.P. also served as President of the Cleaning and Restoration Association (CRA).

Tim Bauer is the VP of Allied Restoration Services Inc. Tim wears many hats in the organization and takes on the role of a professional marketer and storyteller who has developed and presented for companies ranging from small insurance agencies to Fortune 100 corporations. He has worked in the insurance restoration industry for almost 15 years. Tim honed his skills for branding through thousands of hours creating marketing plans, pieces and literature for over 15 years. His greatest achievement includes losing over 225 pounds and having two daughters without losing any of his hair.

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