Ask Annissa: How Can I Boost Repeat, Referral Business? (With Video)
We are officially, as of 2014, 100% repeat- and referral-based for our income in restoration work. The key to getting that referral and repeat work? Keep in constant contact with your database and current clients.
If you don’t keep yourself in front of current clients, your competition can steal them away from you before you know what happened.
The statistics state that you lose 10% of the value of a relationship for every month that you are not in contact with that person. So based on that, if you only contact your database once every 3 months you will have lost 30% of the relationship value in the first 90 days.
How long do you think that relationship is going to last at that rate?
Relationship quality is what referral and repeat business is all about.
Let me share with you one of the biggest strategies that we use in our restoration business to start and keep our valuable relationships alive with agents and adjusters.