People matter to ServiceMaster Recovery Management (SRM) and it is critical that this philosophy be exhibited when responding to an international crisis due to the cultural differences and language barriers that could potentially exist.

For instance, heavy monsoons and successive typhoons left nearly 800 people dead and more than 8 million affected across Thailand, Cambodia, Laos, Vietnam and The Philippines throughout the summer and fall of 2011. In Thailand, the floods were the most devastating in half a century, covering an area about the size of Florida. They impacted more than 14,000 factories (displacing more than 600,000 workers) disrupted global supply chains, destroyed farms and caused an increase in worldwide prices for certain supplies. Insured losses were estimated at more than $15 billion with the total damage expected to top $45 billion.