When Tim Ferriss, best-selling author of The 4-hour Work Week, told an intern to find three possible movie theaters to rent out for the James Bond premiere of Quantum of Solace as a “thank you” to his readers, he explained exactly what he needed.
Unfortunately, the intern’s cell phone had poor reception. Needless to say, there were (ahem) mistakes made. Mr. Ferriss wrote an article and used a terse four letter phrase to describe the debacle.
Communication is the key to making your company a success and in getting more jobs, better jobs and making more money.
I’m not just talking about communication with your front line workers, but with the adjusters, agents, owners and end users as well. And there are many forms that this sort of interaction can take on a given job.
For example, if you walk through a contents job with a homeowner and come across a pool table in the game room that has a noticeable tear in the fabric that covers its top, then take a picture. Doing so, you are sending a clear message to the owner that the tear was created before your crew even started the job and that you have photographic evidence.
And if you were using a video camera at the time, you might even catch the owner’s reply as well.