Business Development Associates recently added Lee Stral to the company. The addition was made “to keep up with increasing demand for BDA’s services and to better understand the ever changing complexion of the technologies that are rapidly impacting the restoration industry.”

Stral will become the company’s director of client services and take on additional responsibilities for BDA’s expanding integrated marketing communications services. He comes to BDA from Essential Presence, an Internet marketing and website development firm he founded in 1994. Prior to that, he was partner in a business-to-business marketing communications agency working with high-technology, professional service and non-profit organizations.