“Weathering the Storm,” a two-and-a-half-day intensive seminar specifically designed to give restorers the tools they need to successfully market to commercial targets, completed its inaugural session in Chicago on July 15.

The seminar, presented by Tim Miller and Dick Wagner, provided attendees with the information and materials to reduce the learning curve when marketing to commercial targets.

Participants were instructed on how to use the wealth of materials provided to them, taught a high-efficiency sales system, and then role played the key elements of the sales process so they would know what to expect when they began consulting with commercial targets themselves.