As we wade through the final two months of 2020, there is much to reflect on and remember, even as most of us likely long for the start of a new year. 

In the world of construction, it’s no secret the ladies are outnumbered, but data suggests the tide might be turning, and the restoration industry is included. According to 2019 data from the Bureau of Labor Statistics, just 10% of the construction industry workforce was female. 

We’ve all walked into a retail store or restaurant and witnessed a manager boorishly yelling at an employee over a mistake. If you are like me, your gut reaction is to walk out the front door and never return.

On April 10, 2016, professional golfer Jordan Spieth blew a five-stroke lead by taking a quadruple bogey on the 12th hole during the last round of the Masters Golf Tournament.

With the beginning of each new year comes a new set of business objectives. These likely include increasing revenue and “improving our visibility in the market,” or, “more effectively communicating the meaning and value of our brand” to certain market segments or potential customers. What we’re describing with all of these statements is, in a word, marketing.

The most effective managers in business have the ability to take higher-level concepts and make them simple. And not just simple, but super simple, so any employee, regardless of their education or experience level, can understand and execute them.

Shortly after presenting to a group of industry professionals, I was approached by a member of the audience.