There are three things you need to work into every client experience, to wow them every time - and have them sing your praises on your customer testimonials.

It starts with a great first impression, and building a relationship.

Are you in a market where your small company is trying to compete with some big guns? Annissa helps you get a leg up in your marketing.

Annissa talks about the differences between ozone and hydroxyl generators for odor removal ... and why she prefers one greatly over the other.

Which do you think is more productive for your contents cleaning line: sitting or standing?

In some rare cases, bedding and mattresses are salvageable.

Liquid deodorizer, hydroxyl, ozone, or nothing? What is best for smoke odor removal?

Should all items, regardless of cleaning method, be packed together? Or should they be grouped by cleaning station?

Annissa wraps up her three-part series on simple fire contents cleaning by talking about the importance of paying attention to all the little details.