Joseph Ortiz, owner of PuroClean of San Juan, discusses the challenges and opportunities presented by starting a restoration operation in this U.S. territory.
Finding a differentiator and building your restoration business around that differentiator is an excellent recipe for success and prosperity within your restoration market.
As a business owner, you have to keep your eyes on the numbers. But as a leader, the most powerful choice you can make is to put joy first. Your customer’s joy. Your team’s joy. And above all, your own joy. Because a fulfilled leader is an effective leader.
Ours is an industry where entrepreneurs cling to traditional ways of doing business. It’s an in-person service, after all. We work with our hands, we serve clients face-to-face. Who cares how tech savvy we are? Everyone cares, and if you don’t see that reflected in your customers’ priorities now, you will soon.
Sometimes we get in our own way, not because we don’t recognize opportunity, but because we resist it. A lot of entrepreneurs have done this to themselves, including me. Business has never been better. Leads are pouring in, your team is performing at their highest level, but something within you keeps pulling towards a new opportunity outside your business.
