Finding a differentiator and building your restoration business around that differentiator is an excellent recipe for success and prosperity within your restoration market.

This practice is very common in many industries. Remember when you booked a plane ticket and were kept in the loop with little to no human interaction about everything from gate changes to check-in reminders to delays? What about the time you scheduled the cable guy to come out for an internet outage, and received automated texts and emails with updates?