Articles Tagged with ''restoration business development''

“Whether you are a new restoration business owner or have  20-plus years of experience, a sound marketing foundation is needed to ensure success. This foundation should include a well-defined marketing plan, with customer personas, all target audiences, an ADA-complaint website and promotional plans, with a total of 7 to 8% of sales revenue allocated to marketing,” Nia Sherrema Pearson writes.

“How can we prospect on LinkedIn and make more seincere connections with LinkedIn members whom we would like to become our customers? One approach not to use are automated systems that send out connection messages every day,” Robert Kravitz writes.

One of the most challenging hurdles in the crime, trauma and death scene cleaning industry is helping a client navigate a life-changing, traumatic event. The other challenge is marketing such a sensitive service without being offensive, appearing non-sensitive or overbearing. For almost four decades, Gordy Powell has tried to reinvent how to market this industry in a tasteful, yet practical and successful way. Here, he shares a new approach.

We find thought leaders in every industry — health care, technology, professional cleaning, facility management and, of course, the restoration industry. But have you ever wondered how these people became “thought leaders”? Here, Robert Kravitz shares the importance of thought leadership along with five common steps in the journey to becoming a thought leader.

The problem the vast majority of business owners face is that the mere thought of having to make sales calls is not fun and often we miss the trivial details required for success. Scaling a business involves three fundamental elements: Exceptional lead generation, lead conversion and client fulfillment. Market research requires constant work, but is key to sales success.

Jon Isaacson shares a story that points to the power of breathing fresh life into existing assets. “As we celebrate the dawn of a new year, perhaps this year isn’t as much about chasing what is new –manufacturing, remodeling, or accumulating – but discovering what is already there and putting the pieces together just a bit more concisely. The old new.”

Annissa Coy discusses pre-communication with adjusters, before the job is complete and the invoice is sent. She also explains why she does not prioritize communication with third parties during review.

We asked restoration industry professionals to answer one question as we embark on a new year: What is your top goal for 2022?

Annissa Coy responds to a comment on a previous video. She discusses collaborating with the insurance side in the interest of the customer, without “selling out.”

In this episode of Ask Annissa, Annissa Coy addresses the following question: “I’m responding to fires from a scanner and I’m not signing any of the jobs. What do you think I am doing wrong?”