Articles Tagged with ''restoration business marketing''

One of the most challenging hurdles in the crime, trauma and death scene cleaning industry is helping a client navigate a life-changing, traumatic event. The other challenge is marketing such a sensitive service without being offensive, appearing non-sensitive or overbearing. For almost four decades, Gordy Powell has tried to reinvent how to market this industry in a tasteful, yet practical and successful way. Here, he shares a new approach.

We find thought leaders in every industry — health care, technology, professional cleaning, facility management and, of course, the restoration industry. But have you ever wondered how these people became “thought leaders”? Here, Robert Kravitz shares the importance of thought leadership along with five common steps in the journey to becoming a thought leader.

This practice is very common in many industries. Remember when you booked a plane ticket and were kept in the loop with little to no human interaction about everything from gate changes to check-in reminders to delays? What about the time you scheduled the cable guy to come out for an internet outage, and received automated texts and emails with updates?

Insurance agents get many marketers and salespeople through their doors every day, and they are all saying and doing the same thing. Be different. Be authentic. Be a trusted advisor. 

The problem the vast majority of business owners face is that the mere thought of having to make sales calls is not fun and often we miss the trivial details required for success. Scaling a business involves three fundamental elements: Exceptional lead generation, lead conversion and client fulfillment. Market research requires constant work, but is key to sales success.

In this episode of Ask Annissa, Annissa Coy offers two practical ideas to a restoration business owner struggling to bring money in the door one year after opening. In his heartfelt plea for advice on quickly finding jobs, he asks, “If you were in my shoes, what would you do?”

Marketing expert Laura Nelson covers how restoration contractors can stand out on Google, optimize online prospects and customers, convert more browsers to buyers, and drive more referrals through an elevated customer experience.

In this episode of Ask Annissa, Annissa Coy addresses the following question: “I’m responding to fires from a scanner and I’m not signing any of the jobs. What do you think I am doing wrong?”