Using Science, Critical Thinking, and Care in Cleaning & Restoration

Emily Dodds of Immaculate Collective shares her insights on material science, critical thinking, and decision making

Welcome back to episode two of this season of TradeTalks: Unlocking The Experience. This week, we sat down with Emily Dodds, Founder of Immaculate Collective: Consultancy & Concierge. Emily has been in the industry for quite some time, but most recently made her breakthrough into the cleaning and restoration industry after attending her first IICRC Certification course. On this episode, you'll learn about Emily, why she's so passionate, what her session will cover, and a fun fact about her background.

Listen on the go!

This episode covers:

Emily's unconventional path into the industry
Why estate management and high-level care matter in the cleaning and restoration industry
The importance of science, data, and material composition
Her session focus on understanding what materials are made of, why that matters, and how it changes field decisions
Why there's a need for critical thinking in the field and how we can move beyond "textbook knowledge" to make better decisions
Fun Fact: Emily is a Registered Nurse and holds three degrees

To learn more about Emily’s session on Friday, September 11 from 9:40 – 10:10 am, check out The Experience Agenda. We look forward to seeing you at the Paris Hotel & Casino in Las Vegas, NV from September 9 – 11, 2026. To register, click here.

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Kayla McGowan is the Editor-in-Chief of R&R Magazine, with 10 years of experience in marketing and communications in the restoration and cleaning industry. She leads the editorial strategy for R&R and The Experience Events, creating content that informs and connects industry professionals.

Kayla holds a B.S. in Criminal Science and M.S. in Public Safety and Emergency Management from Grand Canyon University. She serves as Co-Chair on the RIA’s Marketing Committee.

Kayla is a Microbial Warrior®, a Certified Forensic Operator® and a High Risk/ High Level Decontamination Specialist™. Kayla is passionate about elevating the industry, is a food lover, enjoys spending time with her family, and embracing the outdoors.