Agenda

Shaw Flooring – Forensic Flooring

Darrell Hagan, Nick Carter and James Mannes, Shaw Technical Services and Shawn Bisaillon, The Carpet Cleaning Coach takes us on a journey through many of the toughest flooring cases and what was learned along the way. By attending this workshop you will learn the why of what happened and learn how to avoid potential issues on your jobs in the future. Inspect to know what to EXPECT! Inspectors, Cleaners and Restorers are all invited to participate. Other topics include:

• Manufacturing techniques and procedures: Learn how the current products are being made and how it affects your jobs.
• Understanding industry trends for all flooring options today.
• This program is designed for the residential and commercial professional.
• Are you an instructor or inspector? Be sure to attend for the latest in technology and design.

Cost: $119 per person, includes lunch

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Full Day Business Building Seminar: How to Build Your Dream Business

You want a phenomenally successful company. The problem is you are running around putting out brush-fires everyday. You don't have systems in place and the people you need to delegate to. This can make you feel stuck. Every professional cleaner should have the income and the freedom that comes with owning a business.

This full day course is taught by Howard Partridge. He knows how you feel. He has been in your shoes. After starting his cleaning business out of the trunk of his car and struggling to figure it all out for 13 long years, he finally learned the "secrets" of a phenomenal business.

Then his business exploded into a multi-truck company. He will show you the systems he has used to build a multi-truck company that is super profitable. You will learn how he has built a phenomenal dream team, how his company generates millions of dollars without advertising, and how to build a smooth-running operation.

Session 1: How to Attract and Retain Phenomenal Dream Team Members
In this session, you'll learn how Howard's company and other cleaning companies acquire the very best technicians, marketing staff and office staff.

Session 2: How to Attract an Unlimited Supply of Dream Clients
In this session, you'll learn how Howard's company generated $1.2 million in referrals last year, how to get more referrals, more repeat business and how to use the power of digital marketing in your cleaning and restoration business.

Session 3: How to Double or Triple Your Sales
In this session, you'll learn the 5 steps to double sales, how to 10X your upsells, and how to overcome price objections.

Session 4: How to Maximize Your Profits
In this session, you'll learn what numbers you should track and the best software programs to track for you. Howard will even show you his ACTUAL numbers from his multimillion-dollar cleaning business.

Session 5: How to Systematize Your Business
In this session, you will learn how to scale your business with systems. Whether you are the technician, or you have employees, you will learn how to REPLACE yourself in the areas you are not good at, or you don't want to do.

Cost: $187 per person, lunch included
Must be registered to for the Experience to attend. During the registration process there will be an option to add the workshops.

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Strategic Strikes to Accelerate your Restoration Business

Restorers are facing increasing business pressures from insurers and others. To overcome these challenges, restorers must identify high value targets and the most efficient strategies to take them. The restoration industry needs to set its own rules.

A new day is dawning, with Restoration CrossCheck, a new kind of consulting company. Restoration CrossCheck is a team of prominent restoration and insurance industry experts with proven track records growing restoration companies and working in the trenches to overcome the challenges faced by restorers.

This full-day workshop provides decisive guidance, education, and expert mentorship to restoration professionals who are ready to catapult their businesses to the next level. The workshop arms the attendee with strategies and tactics for:

• Customized restoration price lists and best practices for estimating
• Adjuster relations and negotiations strategies taught by a former Allstate Claims Manager
• Project management, documentation, risk management, and client control
• Fiscal health assessment, and how to evaluate income statements to reveal growth opportunities
• Balancing mitigation and reconstruction work
• Supercharging your restoration business with strategic alignment, advanced management skills, and improved corporate culture

Attendees will emerge with clearly defined landing zones, and the ability to operate with enduring freedom.

Cost $249 per person, includes lunch

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Pack-Out Master Class - The Most Important Class You Will Take This Year

Twenty Three year veteran Pack-Out Expert Annissa Coy reveals secrets to rocking any Pack-Out without stress. Along with Kevin and Travis Coy she will show you how to:

• Stay organized with systems and procedures
• Stop damages before they happen
• How to onboard your client and adjuster
• How to maximize your Pack-Out invoice and get paid fast
• What software to use and why
• The best packing materials and how to use them
• Pack a box - Yes it’s a thing!
• Create a one of a kind experience that will enable you to dominate your market and become the go to Pack-Out company!

And much much more…

This master class is not for you if you want to watch a power point, sit at a table and try not to fall asleep. Who is this class for? If you are tired of writing checks to your clients for damaged or lost items, want to hide under your desk when a new Pack-Out job comes in or If you want to participate with a hands on experience class that will equip you with the training and techniques to make every Pack-Out a breeze then get signed up!

Cost $197 per person, includes lunch

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Cleaning for Survival in a Hostile World

“For we wrestle not against flesh and blood…”

Infectious diseases have killed more people than all the wars in history combined. Over 3 million people have died from the Coronavirus which causes Covid 19. Every day, over 1300 new pathogens are introduced into our environment. Add homicides, suicides, accidental, and natural deaths, mix with synthetic contaminates such as fentanyl, xylene, and other opioids like heroin, sprinkle with the risk of Bioterrorism and you have the perfect cocktail for an incredibly hostile and challenging world for Forensic Operators® and cleaners.

In this Tour de Force Presentation, Microbial Warrior®, Jeff Jones, the leading expert in Forensic Restoration® and Decontamination will guide attendees through the 5 Biorisk Levels, explain the 4 T’s of the Industry, the 4 Tactical Phases of any project and the 3 main considerations while always keeping the Prime Directive in mind.

Warning: Graphic images will be shown as well as video of what a project looks like start to finish.

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Segment Three - Air Scrubbing and PRV/Clearance

The class will install the air filtration device (AFD) as an air scrubber, discuss the value and techniques of air washing and consider the fogging options that could be used to enhance the process, including implementation of the PRV24K. A discussion will ensue regarding pre-, interim, and post- testing that could and should be performed by the remediation contractor to ensure that the project is progressing as planned.

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Silk and Fake Silk Rug Intensive

With so many new versions of “silk” on the market today, it’s getting tough to spot the real from the fake, and the problematic from the problem-free. Join Lisa Wagner as she takes you through the process of identifying today’s most common rug construction types for real silk and all of the “silk-like” artificial options - viscose, bamboo silk, banana silk, modal silk, Tencel, and many more.

Guidance on fiber identification, as well as spotting common issues BEFORE the cleaning starts. Case studies on how to help improve difficult silk and art silk rug cleaning situations technically, as well as handling communication and expectations with rug owners.

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What Are You Drying, Are All Building Materials the Same?

As restorers, it is our obligation to know what building materials and assemblies we are drying!  This session will focus on identifying and understanding different types of building materials/assemblies including:

• Why does this help us?
• This will benefit all mutually interested parties (ie. Contractor, insurance carrier, and most of all the customer,
• Better drying plan,
• Ability to determine salvageable vs. Non-salvageable,
• If we know how it is built, you'll effectively restore or remove it, and
• Document accurately to achieve proper coverage.

Segment Two - Gross Removal and NAM

The class will install an air filtration device (AFD) as a negative air machine (NAM) after a discussion regarding internal or external placement of the machine. Students will place fresh air make-up (FAM) and discuss the value of providing log out-tag out options for this confined space. Demonstrating the process of gross removal, diapering and other remediation techniques will be a part of this segment.

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Quantifying Category 1, 2, and 3, Water Loss Events

There is widespread conflict amongst restoration contractors and material interested parties concerning the categorization of water loss events. In general, the ANSI/IICRC S500 2021 fifth edition uses ambiguous terminology such as “significant” and “gross contamination”. The use of such language has left the industry in a state of confusion and conflict. The S500 definition of categories lists examples and uses the words “can include” leaving room for a wide range of interpretation. The underlying difference between categories of water have been cloaked in an err of neutrality by the nature of the language used in the S500.

There has been little consensus in the restoration industry on what quantitatively defines the difference between a category 1 and category 2 water loss event. The aim of this presentation is to clear up the confusion by quantifying the difference between category 1, 2, and 3 water loss events using analytical data, sampling protocol, and the federal law under the U.S. EPA drinking water standards and CDC language among other federal agencies. The presentation will cover the S500 language in detail concerning not only the definition of categories but will also cover what restoration activities should be utilized when conducting category 1, 2, and 3 water loss events.

Contractors have the option to assume what the category is using details such as what the water impacts, the water dwell time, and the temperature at which it dwells. The S500 language is vague at best when addressing these metrics. The presentation will cover microorganism growth rates and optimal temperatures using scholarly articles and reputable sources. Correctly categorizing the water loss event is the only way to select the appropriate PPE, engineering controls, and remediation protocols thereby reducing the inherent liability and providing a means to properly restore contents and property.

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Resilient Declassified

Resilient declassified covers all aspects of discovering revenue in resilient sheet and plank. Learning from the manufacturer on how clean and restore the most popular floor.

Installation to restorative cleaning and much more.

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Segment One — Building Out Containment

This segment involves helping the students participate in the construction of a containment area using AirWall and poly. A discussion resulting critical barriers will be result and details regarding the proper placement of air filtration devices and other engineering controls will result.

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Six Successful Cleaning Upsales to Make $6,000 in PROFIT per Month per Truck!

We are always looking for ways to build our business. What if the business is right in front of you already?

You’re in the door and have your client prepped for an excellent cleaning experience…but can you do more? YES! In this short but information packed seminar you will learn how to successfully soft-sell 6 upsales and add-on services that will make you at least an extra $6000.00 in profit per month on your carpet and upholstery cleaning jobs! Join us for a chance to win a FREE case of Prochem deodorizer!

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How to Generate Pre-Qualified Leads from Your Website, Google & Facebook Even If You Have A Limited Budget

Are you ready to drive more pre-qualified leads to your business even with a tight marketing budget? Sonny Ahuja, who’s been generating leads for cleaning & restoration companies for over 11 years, will equip you with strategies and techniques to leverage your website, Google, and Facebook, maximizing lead generation without breaking the bank.

Here's what you’ll discover:

• Budget-friendly strategies for effective lead generation.
• How to optimize your website to attract and convert high-quality leads.
  • How to leverage Google's advertising platform for lead generation, even on a limited budget.
  • Insights on harnessing Facebook's robust targeting features to reach potential customers.
• Take away actionable tips and strategies that can be implemented immediately in your business.
• And much more…

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Make the job easier and more profitable

Teledyne FLIR Systems, a leading provider of thermal as well as Test & Measurment solutions for the building sector. We are here providing you and your techs with the tools needed to effectively improve job performance as well as profitability with minimal cost. During our presentation we will show and demonstrate some of the key values which can be utilized in your workspace immediately. Additionally, we will discuss some of our new products we have released in the never-ending pursuit to provide our customers with the resources they need to continue to grow and serve an ever-growing customer base.

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Consolidated Version of Forensic Flooring

Shaw Technical Services takes us on a journey through many of the toughest flooring cases and what was learned along the way. By attending this workshop you will learn the why of what happened and learn how to avoid potential issues on your jobs in the future. Inspect to know what to EXPECT! Inspectors, Cleaners and Restorers are all invited to participate.

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Top Performer – Build Your Company Into an Empire

Mark purchased his first restoration company Rocky Mountain Catastrophe right after he got out of college. Today he owns Signal Restoration, a leading large loss restoration company; PuroClean, a franchisor with over 430 franchisees in the US, Canada, and Puerto Rico; and US Roofing, a national, commercial roofing company. Mark will share his story of building a restoration company from scratch to a multi-million-dollar enterprise and how it requires strategic planning, a strong entrepreneurial spirit, and a deep understanding of the restoration industry.

He will discuss how important it is to establish a solid business plan that outlines the company's mission, vision, and core values. Discuss comprehensive marketing strategies to build brand awareness and attract clients and how networking and building relationships with insurance companies, property management firms, and other industry professionals can also play a significant role in securing contracts and referrals.

Mark will share his vision of how effective management and leadership are essential and that hiring and retaining a skilled workforce is crucial for delivering high-quality services and maintaining client satisfaction and discuss how strategic acquisitions, geographic expansion, and diversification of services can further contribute to building a multi-million-dollar empire.

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Top Performance by Zig Ziglar

American legend Zig Ziglar impacted an estimated quarter of a billion people on the planet during his lifetime. Ten years after his passing, he is still the most quoted motivational speaker on earth.

International business coach, phenomenally successful business owner and best-selling author Howard Partridge has led the charge of keeping the life-changing wisdom of Mr. Ziglar alive. In this presentation, Howard will share Zig’s Top Performance philosophy that will help you increase your business related performance while maintaining a balanced life.

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Advances in Mold Mycotoxin Protocols Take Centerstage

Because of recent advances in the testing process, protocols are now being written to help assessors, restoration and remediation contractors develop protocols for environmentally sensitive individuals that are much more effective and efficacious than the previous “traditional” methods. Understanding this growing segment of the population helps the contractor avoid unnecessary expenses and gives guidelines to help them conduct and complete successful mold removal projects to help improve indoor air quality and create cleaner, safer and healthier indoor environments.

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Marketing For Those That Hate Marketing

Are you tired of paying 1000’s of dollars for SEO and not even sure if its working? Are you tired of sketchy customers who don’t trust you and don’t want to hand over the check at the end of the job? Are you tired of adjusters beating you up on your bill and TPA’s slashing your bottom line? Are you tired of being held hostage by lead generation companies?

If you answered yes to any of these questions, then you need to come spend 60 minutes with us so we can show you how to create your own Preferred Provider Program without signing a contract that takes away your profits and your ability to do the job the way you know it needs to be done.

This is not your average marketing. Kevin and Annissa Coy with Firehouse Education will show you how to implement the last marketing system you will ever need and it won’t cost you a dime! Stop the insanity and take control of your marketing and your profits once and for all.

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Working with TPAs: What Restoration Contractors Should Know

This session will help restoration contractors understand what Third Party Administrator (TPA) work is and things to consider before partnering with a TPA. The presentation will include an overview of results from the recently released RIA TPA Scorecard Report highlighting contractor ratings of the most prominent TPAs in the restoration industry. If you're a restoration professional considering TPA work, you won't want to miss this session!

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How To Profit From Commercial Floor Maintenance Operations

If you ever wonder how to profit from commercial maintenance operations, this session is for you. Finding customers that can maintain carpets and flooring, without the heavy lifting of dealing with filthy, dirty flooring materials will keep your labor costs lower and the company more profitable.

This is where low moisture maintenance operations really gain some traction in the marketplace. Low moisture operations truly shine in a lower soil environment. Several maintenance operations over a given period of time are always less costly to deliver due to the increase in productivity, rather than one cleaning of a filthy, dirty floor.

This session will also discuss other flooring options for low moisture maintenance operations such as LVT/LVP, engineered and solid hardwood and ceramic/porcelain tile and grout. Come join us for a freewheeling discussion of all things commercial flooring related.

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What Testing Methods Are Available

This hands-on, group participation class is designed to expand the student’s knowledge of and introduce him to some of the newest technologies and testing methods on the market today. No longer is “impaction” testing used because it’s been replaced with Via-Cell sampling. And with the introduction of broad microbial sampling, the industry has advanced to being able to provide a broad range of IAQ testing to include AirAnswers airborne mycotoxin, COVID, and mold testing, Repirare airborne chemical mycotoxin testing, EDLab surface mycotoxin testing, RealTime Lab personal and environmental toxin testing as well as the standard testing methods.

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The Perfect Tech - How to Build Your Very Own for Your Growing Company

Have you found your perfect tech yet? He or she is out there! And when you find the right person, it’s not just about pushing the wand or drying out homes. The perfect tech can also be your #1 marketing tool.

In this fast-paced presentation, learn how to spot the very best prospects, what to look for when you hire them, what they need to do on the job as they represent your company, and some out-of-the-box ideas that are guaranteed to land you not just another typical technician, but one that will prove to be a great marketing asset to help you grow your cleaning or restoration company.

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Mycotoxin Testing and Remediation Protocols

Most people think they are familiar with mold and the health effects they can cause. What many don’t realize is some molds produce toxic compounds known as “mycotoxins” that are some of the most toxic substances in existence.

Mycotoxins are not “alive” like mold spores; they are toxic chemicals. As such, effective treatment of a contaminated area is more about the removal of the mycotoxins. Until recently, all mycotoxin testing has been done on agricultural products, such as grain, but the need has been identified for a safe and effective way to evaluate whether mycotoxins are present in structural environments. Join Randy Gandara to learn how you can identify the presence and type of mycotoxins in your customer’s air, remove them from the environment, and prove it with lab-certified, post-remediation air sampling.

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The Smell of Money - Odor Removal

Bad and good odor is big business. To the tune of over 100 billion per year worldwide. Billions spent preventing bad body odors, vehicles, homes and pet odors. On the other end of the spectrum we have good odors or fragrances, body sprays, breath sprays, air fresheners, candles, plug ins and the list is virtually endless. Why?

We are social creatures. So no one wants to smell bad or have their home smell bad. Everyone wants to smell good and have their business and homes smell good. People associate odors with dirty or clean. It’s important to understand the science behind odors and proper odor removal to tap into huge profits.

No where is that more important in the cleaning industry than pet odors. People love their pets. So much so they will spend big money to keep them and their homes smelling great. So what’s the best way to tap into this lucrative industry?

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Why Assessing the Environment is Critical to a Successful Project

Prognosis without diagnosis is malpractice” and, unfortunately, the industry often remains in the past saying, “if it’s mold just tear it out, no need to test.” But they never answer the question, “is it really mold, or is it roach feces, bug dung or mascara”. This segment explores the purpose, value and necessity of testing prior to the beginning of any project and after to provide objective proof that the job was done correctly.

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The Ladder Award – Panel Discussion on the Future Leaders of the Industry, brought to you by The Experience Events, LLC and the presenting Media Brand of The Experience, Restoration & Remediation (R&R).

The Experience Events, LLC and Restoration & Remediation (R&R) combined to establish the Ladder Award in 2020. The Ladder Award recognizes outstanding young restoration professionals 35 years and younger who are climbing the ladder of success and shaping the future of this industry. These individuals exhibit leadership, drive, innovation, care for clients and colleagues, community service and a clear passion for the industry

 Nominations for this year’s award were accepted from Friday, May 12 through Friday, June 9, 2023. Winners were determined by a panel of industry judges based on the following criteria: 

• Thoroughness of the entry
• Job growth and future reach
• Industry leadership and involvement
• Commitment to colleagues and customers
• Community service and involvement

The winner and runners-up were notified in early July, and are featured in the September issue of R&R. The Ladder Award was presented at The Experience Convention and Trade Show in Las Vegas, at the Experience Party the evening of Wednesday, September 6th.

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What Your Marketing Company Should be Telling You

Every marketing company wants to win your attention and your business. They promise the world and, oftentimes, underdeliver. Now, more than ever, it’s crucial that you have trust in a digital marketing company to put your best foot forward and provide proof of their success. In this breakout, we’ll discuss the things that your marketing company SHOULD be telling you - from cost-effective strategies to ROI transparency. You’ll leave understanding the benefits of working with a marketing company that truly aims to partner with you and provide opportunities for success.

Virtual Vision has been in business since 1997 providing digital marketing services to the service-based industry to connect them to their customer in times of need. We’ve been an active and valued member of the service-based industry since 2011, working with and participating in some of the largest franchises, software providers, industry partners, and trainings. We pride ourselves on the partnerships we build with our customers, providing transparent reporting, consultative account management, and end-to-end digital marketing solutions with full ROI reporting.

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The ABC’s of Drying a Carpet Following Cleaning

Learn New Ways to Get Carpets Cleaner, Dryer, and More Sanitary.

Learn what it takes to dry a carpet properly so that the fiber is dry enough to satisfy you and the customer. Drying the carpet with a portable with 1 or more 120-volt centrifugal vacuums. The centrifuged vacuum is measured by cfm and in water lift. Water lift and mercury lift have a different impact in drying the carpet. Cfm and water lift cannot seal the wand to the carpet as well as cfm and mercury lift. Why, because mercury lift requires far more horsepower.

Drying the carpet with a truckmount with a #45 blower or smaller with a positive displacement vacuum. The positive displacement vacuum is measured with cfm and mercury lift. At 16” or more of mercury lift you can remove more water from the carpet.

Drying a carpet with a truckmount with a #5 blower or larger you can achieve 18” to 20” of positive displacement vacuum. Positive displacement vacuum can seal the wand to the carpet better and removes more water.

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The Experience Industry Party at the Forum

Don’t Miss this Party!!! Be sure to stay for The Experience Industry Party at the Forum Sponsored by Experience Events –Food and Drinks will be available with along with live entertainment. Great time to network and meet new friends or just relax and connect with old friends. Dinner is included, cash bar and LIVE Music.

Announcements, Prizes, Special Awards: Shaw Industries and The Experience Industry ICON Award and the R & R Ladder Award. Finally, Kleenrite Equipment will be giving away a very nice portable machine! Join us to win prizes, you must be a full registration and be present to win…

All Sponsors, Attendees and Exhibitors Invited.

Meet Cleaning, Restoration, & Remediation Industry Leaders who are bringing Information, Supplies, Technology and Equipment to the Experience Trade Show. Visit our Exhibitors to see the latest equipment, technology and information for our industry and experience our LIVE Hands-On Demonstrations in the Trade Show Hall. Be sure to play the #MYEXP Apple-A-Day Giveaway to WIN tons of prizes.

The Experience Live Demonstrations in the trade show hall have specific areas set up in the trade show hall for you to try out new equipment, protocols and procedures and advance the science of drying, restoration and cleaning.

The Restoration Live Demonstration Area is to right when you walk into the Trade Show Hall, featuring the Experience Flood House. This very active area will feature all of the latest tools, equipment and technology to do your restoration job. Join the Experience team of experts in presenting live demos.

The Cleaning Pavilion will be to the left when you walk into the Trade Show Hall. Check out the Experience Cleaning Pavilion that will feature Carpet Cleaning, Upholstery Cleaning, Hard Surface Floor Cleaning and Restoration, and Rug Cleaning. Experience Industry Experts will bring you the most up to date cleaning and chemistry information anywhere.

The Health and Wellness Pavilion will be thriving with information about food, drinks, exercise, diet, stretching and life style. Join Tryna Cooper for a great exhibit and live demos.

NORMI Pavilion will feature Hands-On Remediation Demonstrations with NORMI Experts.

Restoration Network: Get your money in your bank! You can't run a business off unpaid invoices!

1. Are you completely sure you know who you are doing business with? (Is the state you are working in a community property state and other issues that can arise out of that) - Asset and Liability reports will help you immensely.
2. You have completed the job and invoiced, how do you make sure you secure your invoices? Mechanics Liens, Bond Claims and other asset securitization techniques and instruments
3. When you have done step 1 and 2 correctly and your are still unpaid, how do you induce payment so that you can keep moving your business forward? Cash is the lifeblood of business and not getting it in your bank could be an Achilles Heel to any sized company, especially in a rocky economy. (Making sure your collections process is proper and decisive. Partner with experts, especially in a tightening economy)

Restoration Legal: Plan, Pressure, and Protect. A Step-by-Step Overview of Legal Contracts and Handling Insurance Claims for Restoration Companies

1. Plan. Legal contracts, authorizations, assignments, subcontractor agreements, internal governance, and intake forms to ensure every job can collect.
2. Pressure. Best practices for handling insurance companies and claims: 1) No pay; 2) low pay; and 3) slow pay. Build the framework to recover the most money possible on claims.
3. Protect. Insurance consequences: Above policy limits lives, attorneys’ fees and bad faith damages.

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Beyond Commission: Exploring Creative, Performance-Based Pay Structures for Salespeople and Managers in Cleaning and Restoration Companies

Learn how to make your employees' personal interests work for your business's benefit. Discover instances when performance-based pay might not work and how you can 'gamify' your payroll to motivate your team. We’ll look at real-world examples of how pay works for restoration salespeople and general managers. You'll walk away with new ideas to make your payroll system better.

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2023 Marks The Year That The Air Duct Cleaning Industry Went From “Steadily Increasing In Demand” To “Super-Sonic Vertical Launch”

The catalyst for this explosion in service demand is that the HVAC portion of structures is finally being considered an integral part of disaster and forensic restoration, in addition to an increased public concern for air quality.

Advanced equipment design and scientific method formulation have led to the construction of accurate and comprehensive guidelines for all levels of HVAC cleaning and decontamination, from general residential and commercial HVAC cleaning to fire and smoke restoration, mold remediation, crime scene, meth and fentanyl decontamination, and even bioterrorism response.

This is not an older generation “cut into the ducts and hook up a vacuum truck” presentation, it’s the modern, scientific approach to HVAC cleaning and decontamination. David Hart, Founder & CEO of RamAir International and Scientific Advisor & Instructor for the Microbial Warrior Forensic Restoration Academy will take you through step-by-step introduction to this lucrative, undersaturated, high in demand service offering.

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Restorative Media Blasting: Blasting Through New Technology is Soda Fun!"

A discussion on how restorative media blasting can be a big revenue generator for restoration professionals. Not only for mold and fire, but other applications as well. The improvements in equipment, as well as, in the development of different media combinations has become a game changer for the restoration industry.

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Running a Successful Carpet Cleaning Business in Today's Uncertain Economy

This workshop will look at how you can still start and/or run a carpet cleaning business with the economic challenges and changing client needs including how important cleaning is now to your customers. We will discuss how to be profitable with your fees, be competitive but charge what you are worth, and be observant when at a client's home to make yourself invaluable to them.

We will look at ways to capitalize on new technologies and advances in the chemical industry to make the most of your time-investment in a client's home or business and ensure client retention and referrals for future business.

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Does Getting Paid Seem To Be More Work Than The Job Itself?

1. How to get your invoices paid more fully and timely
2. You get paid for what you document NOT for the work you do
3. The squeaky wheel DOES get the grease
4. Systematic follow up to ensure your bills get paid
5. How to handle low paid claims
6. Advanced processes to increase payment amounts.

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Rugs and Restoration, The Opportunities and Challenges of Flood-Affected Rugs

Join Lisa Wagner for a candid talk delving into real-world strategies of saving flood-affected rugs profitably from the viewpoint of both restoration and rug cleaning professionals.

For restorers, a focus on best practices for proper pack-out and the most common mistakes that can lead to rug damage being blamed on the disaster response rather than on the disaster itself. Tips on how to quickly determine which rugs to focus on right away, and which ones to set aside confidently for replacement, and your documentation to help support your triage decisions.

For rug cleaners, a focus on how to partner with restoration companies to assist them in making this part of their claim smooth and both rug owners - and insurance adjusters - satisfied with the work. Guidelines on the steps and services important to provide in these emergency situations.

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Your Customers are Cheating on You!

You provide excellent service to a new customer. Your competitor starts marketing to your customer. Your competitor continues to market to your customer. Family confirms Thanksgiving plans with your customer. Your customer calls your competitor. In this presentation, we will discuss proven strategies to help stop customers from cheating on you with your competitors.

Three Main Reasons Customers Leave a Company:

1. They Move
2. They had a bad experience
3. They forgot about you

Without consistent marketing, many of your customers will forget about you and end up using someone else. Then you have to find more new customers.

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Hands Free Asset Tracking Like Magic

Tired of lost or misplaced equipment? Want to eliminate physical inventory counts? See how new technology allows you to efficiently manage your inventory with little to no human interaction.

New technology automates adding and removing equipment from a job, even closes job automatically for you. Assign equipment to a specific warehouse, truck or even a person. Track vehicles, semis, equipment, anything you want. Find and sort out your equipment after a large event. Manage your inventory at a glance like magic

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Residential Cleaning Seminar From a Carpet Manufacturers Prospective

Let us peel back the residential onion and discover how it's made, how it is installed and how to clean it. New carpet constructions, what to look for and why manufacturers have protocols on cleaning. Chemistry, Equipment and Procedures are all addressed. The largest and most fragmented cleaning category, Time to bring it into focus.

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How to Build/Move Your Company to the Next Level

Are you in business for a profit and a paycheck or just a paycheck?

1. Identify the direction you the owner(s) want the company to go forward, in writing.
2. Determine the amount of money you need to earn to continue taking the risk of the company going forward.
3. Visualize your Company Van
   • Determine the correct people you need to get on board your company van.
   • Get all of the correct people in the correct seats in your company van.
   • Get the wrong people off of your company van, and working for your competitors.

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Is Your Company Providing (or Do You Want to Provide) Commercial Floor Cleaning Service, Update for Product Care

Straight from the world's largest carpet manufacturer learn about the New Fibers, New backings, and new procedures? Are you cleaning from Hard to Soft surfaces, Chemistry and Equipment, Procedures, Learn from industry experts on commercial cleaning in the 21st century.

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The Proof is in the Documentation

Tired of the back-and-forth, estimate scrubbing, and losing profits on your jobs? Every restorer knows that if you can’t prove the work you did on a job – and why you completed it – you can’t get paid. This is why documentation is essential on every single loss. You need to be able to tell a clear, compelling story that’s easy to understand for all parties involved and leaves no room for interpretation.

In this session, Paul Donald, CEO and founder of Encircle, will present exactly how to do that. You’ll learn:

• The top reasons reviewers provide pushback and how restorers are using documentation to alleviate it
• What a great field report should contain every single time
• Documentation processes and tech that works in the field

You’ll leave this session with tangible, action-oriented tips that make documentation faster, easier, and leave no room for interpretation – while clearly telling the story of a loss for all parties involved.

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How to Quickly Get More Appointments, Increase Revenue & Profits Using AI-Powered Lead Generation Without Increasing Your Marketing Budget

If you're looking to supercharge your business's growth quickly without stretching your budget, this is a must-attend workshop. Gain insights from a marketer with 12 years of industry experience. Uncover strategies & free tools to leverage artificial intelligence in your lead generation process.

• Gain insights into AI-powered AUTOMATED funnels.
• See how to get more appointments by automated follow up campaigns.
• Discover strategies to reduce cost per new customer by as much as 70%.
• See real-world case studies.
• Leave with actionable takeaways to implement in your business in one day.
• And a whole lot more…

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How You Can Better Connect with the Right Products You Need On Your Jobs

Aramsco as a supplier and manufacturer of products and equipment, can offer insights into how we can better connect the contractor with the products they need, and when they need them. The Professional Cleaning business, with an emphasis on today’s specialized chemicals, tools, and how the shift in new flooring products intersects with both. Specifically, we will discuss the huge shift in the residential and multifamily space toward LVT and LVP products and the need to provide cleaning and restorative products for this space.

We will also be talking about the Restoration vertical. With the changing weather and climate patterns we have seen in the past few years, this industry has changed in terms of timing, and when the “season” for these events is really to be expected. In other words, expect the unexpected and plan accordingly. Hurricanes, Floods, Large Fires, Mud, and Freeze have required all of us plan for our consumable product and equipment needs further in advance to make sure we all can be ready.

This discussion will go well beyond the transactional aspect of the business and more towards the collaborative approach.

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Did you finish the job? Assessing Surface and Indoor Air Quality

The professional cleaning and restoration industry already does much to reduce health risks indoors and should take credit for this. Our businesses can grow and prosper by knowing the reservoirs for germ survival and spread and by viewing ourselves as managers of safety and health in the built environment.

We can grow our businesses more if we measure and validate the work we do. This session will help you:

• Understand how measurement is a business opportunity by focusing on the health and safety impacts and invisible threats often overlooked.
• Identify threats: Uncover common pollutants, allergens, and microbes that can persist on surfaces and in the air even after cleaning and restoration.
• Learn about Measurement Tools & Techniques: Familiarize yourself with the tools and methodologies used to assess surface cleanliness and indoor air quality.
• Analyze and Interpret Results: Gain insights on how to interpret the results from various cleanliness and air quality measurements, enabling you to understand if your work practices are effective or need adjustment.
• Implement Best Industry Practices: Discover how knowledge of measurement and validation can help implement more effective practices and protocols.

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When You Really Look at What We Do in the Water Restoration Industry, We Are Simply Professional Evaporators.

Learn how to separate yourself and your company as a Professional Evaporator. After the extraction process on any water loss, the remaining liquid water in or on the wet materials needs evaporated to get the structure back to an acceptable equilibrium state.

Few restorers in this industry truly understand the evaporation process and how to maximize it regardless of the type of equipment being used. As an industry most restorers take the time to take and record psychrometric readings, but rare to run into a restorer who knows what those numbers mean and what those numbers tell them about the evaporation or drying process.

It is true that we want the temperature of the wet materials to rise on these water losses, but you have to be able to evaluate what is making or will make these material temperatures rise. The material temperature will go up and approach the ambient temperature in relation to how effective that air around the wet material is for evaporation. The better the condition is for evaporation, the faster the material will give up its water and its temperature will approach the ambient temp. It’s great to say we want to get the material temperatures up, it’s another thing to know how to make that happen or have a metric that can evaluate this process. Every restorer is using the air on a water loss for the medium of energy transfer to the materials. We have to have a metric that can evaluate this air’s evaporation ability. Now we do and it is called E3. Learn how this metric can be used to change the way you evaluate any and all water losses, prove your processes, separate yourself as a restorer, help justify your drying bills, and quantify the massive differences in the different equipment technologies in our industry. So again, to put it simply, learn how to become a Professional Evaporator.

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Cracking the Code of Human Behavior

The difficult insurance adjuster. The disengaged employee. The problem customer. Your spouse, your teenage children, your competitors and you all have something in common… You are all human. Every individual you meet and know have unique traits that sometimes leave you baffled. Often referred to as temperament, personality or character, human behavior is an impenetrable mystery.

Or is it?

Bruce DeLoatch is a Certified Human Behavior Consultant with over 30 years in the cleaning and restoration industry. In this presentation he shares the code that is the DNA of human personality. Crack the code and you can create trust and rapport with almost anyone.

But perhaps the biggest benefit is that you will have a better understanding of what makes you tick; what your strengths are and what your blind spots might be.

Not to be missed, this presentation is educational, entertaining and very engaging. Bruce was voted People’s Choice Favorite IICRC Instructor in 2022; YOU WILL NOT BE BORED! Most importantly, what you learn will become your most valuable tool in building lasting business and personal relationships. It will change your life.

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Competitive Advantage; The Unicorn of Business growth

Operational efficiency is crucial for growing a small business. Lets face it, you can’t manage everything & cloning hasn’t shown itself yet. It’s hard to know WHEN your customers will need you but the value of being available is at an all-time high. By streamlining operations, companies can allocate more resources to enhance customer service and gain a competitive advantage. You’re marketing a great product & service….spend a few minutes in this seminar to better understand HOW you can be available for everyone and prioritize business success.

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'I'm not going to sugar coat it, but should you coat it?'

Explore the world of hard surface cleaning and restoration and the sometimes controversial topic as to whether or not the surface should be coated, and if so, what are the acceptable options. If you are on social media or on a mailing list from a supplier you probably have been bombarded with a large amount of advertising regarding coatings and sealers and everyone says that their system or product is the best. Various coating/sealer systems will be discussed with one question in mind, "What is the best system for you and your specific circumstance?"

Concrete, natural stone, synthetic surfaces, LVCT, VCT, and wood will be considered. We will address questions such as: Was the floor installed with a coating? Did someone install an after-market sealer after the floor was installed, and if so, was it the right sealer? Did it wear off? Does it need to be replaced? Do I need to remove all the coating before applying a new coating? Is there a better coating available that I can use instead of the original coating? What does the manufacturer recommend? Will applying a new coating or putting a coating on a floor that wasn't delivered with a coating void a flooring warranty? What about OSHA? Would the surface be better without a coating? Can it be sealed with an impregnating sealer instead? What is the difference in protection between impregnating sealers and a top coatings? Can they be used together? What are coating compatibility issues that I need to be aware of?

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"Digital Content Marketing: Customer Reach, Engagement, and Acquisition in a Digital Age"

Stay top of mind for your target audience through effective digital content marketing. For cleaning, restoration and remediation companies, digital content marketing involves creating and publishing written and visual material online with the purpose of reaching your audience and establishing your credibility and expertise in the industry. This content can include blog posts, articles, ebooks, infographics, videos, podcasts, short videos, and more.

We will review best practices in digital content marketing and cover specific tactics that you can apply to reach your target audience and engage them with helpful and interesting content to build your brand and grow your business.

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The Good Life: Do it Different! Raise the Bar!

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Keynote: Create a Rocket Plan

Take your company to the moon. Learn to capture, distribute, prioritize, and execute.

David and Joe discuss how mastering four key pillars – capturing, distributing, prioritizing, and executing –will equip you and your company to navigate the ever-changing landscape of opportunities that present themselves. When you empower your team with the mindset to take full advantage of the leads, options, and touches of favor that come their way, you can take your company to the moon!
They will also talk about the cornerstone of lasting success: building a bedrock of values and daily practices. As you infuse your company's DNA with unwavering principles and routines that align with your vision, you'll create a scalable foundation that ensures not just growth, but exponential results. From setting intentions to embracing adversity, this speech will arm you with the tools to cultivate a thriving business that doesn't just reach for the stars but rockets past them.

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Standardize your Inspections for Accuracy

In this workshop we will cover ways to standardize operating procedures for inspections and operations for water, fire, and structural damage claims to increase the effectiveness in getting damage details input into scope notes. This will result in reducing the friction and the debate on scope, preventing scope creep in reducing amounts and frequency of supplements. This will be a live and interactive workshop, learning tools to build standard operating procedures in the session.

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Armenian Secrets and Why You Don’t Need to Know

By the late 19th and early 20th century, many Armenian immigrants were engaged in rug sales, cleaning and repair, achieving near total domination of the oriental rug sales and cleaning businesses. The making, selling and cleaning of oriental rugs was viewed as closely guarded secrets held by a few.

Armenian rug cleaners invested tremendous amounts of time and money to learn their craft and naturally wanted to protects their interests. In order to understand this mindset, we have to understand where our forefathers came from and the unspeakable crimes against humanity that they witnessed and endured.

Beyond the doom and gloom, growing up in an Armenian rug cleaning plant definitely had its eccentricities. You didn’t know any different so you thought it was normal. Learn to “keep your eye on the overhead”, the Armenian way.

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