How Franchising Drives Growth in the Restoration Industry

BELFOR Franchise Group leader Beth Toenies shares the strategic advantages of franchising in the Restoration Industry

On this episode of Ask The Expert, we’re joined by special guest Beth Toenies, Vice President of Franchise Development for BELFOR Franchise Group and Chief Operating Officer of 1-800-BOARDUP. Beth oversees strategic growth and national expansion for brands including 1-800-WATER DAMAGE, Blue Kangaroo Packoutz, DUCTZ, and 1-800-BOARDUP. Beth shares strategic advantages of franchising in the restoration industry. Key advantages include operational support, brand recognition, and more.

Key topics of discussion include:

Franchising provides industry professionals with operational support, brand recognition, and reduced risk.
When you choose to franchise, you have help overcoming common challenges like staffing and marketing through shared resources, vendor relationships, and cross-training across brands.
Soft sales skills and customer communication are critical operational hurdles that franchises address through training and coaching.
Packout/contents services are rapidly growing and an attractive franchise opportunity, especially for detail-oriented owners.

On the Go?

Listen to the audio version of our conversation!

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Kayla McGowan is the Editor-in-Chief of Restoration and Remediation (R&R) magazine, bringing nearly 10 years of marketing and communications experience in the restoration sector. With a solid foundation in content creation, editing, and social media strategy, Kayla respects the vital work of the industry. At R&R, she develops content that engages and informs restoration professionals and manages content strategy for The Experience Events, bridging the cleaning and restoration industries. Outside of work, Kayla is an avid foodie who loves exploring new culinary experiences. She enjoys spending time with her family and embracing the outdoors. Kayla is excited to connect with industry professionals and contribute to R&R’s ongoing success. Reach her at mcgowank@bnpmedia.com or 757-849-2461.