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Water Damage RestorationInsurance/Legal Matters in RestorationAsk the Expert

Ask the Expert

Scaling Your Restoration Business and Empowering Veterans

John Tovar shares his insights on disaster response, veteran hiring and building resilient restoration teams.

By Kayla McGowan
September 17, 2025

On this episode of Ask The Expert, we dive into scaling your business and empowering veterans in the restoration industry and a milestone of $500k veteran career support and getting recognized as partner of the year by Hire Heroes USA annual gala. Our special is ServiceMaster Restore’s President, John Tovar. He brings a background of leadership roles with AmeriSpec, Ace Hardware Corporation and GameStop. In addition, John comes from a military family, supportive community member and loves the work our industry does day in and day out. John Tovar is the President of ServiceMaster Restore. 

Topics of discussion for this episode include: 

  • The advantages of having a national footprint when responding to major disasters
  • The importance of empathy, compassion and professionalism when serving our customers during their most difficult times
  • The value of investing in veteran career pathways and the unique skills they bring to the industry
  • Strategies for expanding veteran hiring 
  • How veteran employees can strengthen a company's workforce and help with business scaling efforts

 

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KEYWORDS: disaster response restoration business strategy scaling your business working with carriers

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Kayla mcgowan author

Kayla McGowan is the Editor-in-Chief of R&R Magazine, with 10 years of experience in marketing and communications in the restoration and cleaning industry. She leads the editorial strategy for R&R and The Experience Events, creating content that informs and connects industry professionals. 

Kayla holds a B.S. in Criminal Science and M.S. in Public Safety and Emergency Management from Grand Canyon University. She serves as Co-Chair on the RIA’s Marketing Committee.

Kayla is a Microbial Warrior®, a Certified Forensic Operator® and a High Risk/ High Level Decontamination Specialist™. Kayla is passionate about elevating the industry, is a food lover, enjoys spending time with her family, and embracing the outdoors.

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