Franchise vs. Independent: What Every Business Owner Should Know

Danessa Itaya breaks down the pros, cons and key differences between franchises and independents

On this episode of Ask The Expert, Danessa Itaya, President of Bio-One®, sat down with our Editor-in-Chief to discuss the key differences between franchising and independently owned and operated businesses. Danessa has over 30 years of experience with franchising, including 10 years of national and international leadership experience and she also serves on the Women in Franchising Committee of the International Franchise Association and was named one of Entrepreneur’s Top Influential Women in Franchising in 2022.

Key Topics of Discussion:

The biggest operational differences between running a franchise and running an independent business.
Support that Franchisor’s provide such as training, marketing and supply chain access.
Challenges that franchisees face that independent business owners might not and how those challenges are addressed in the franchise model.
Danessa shares an example of a time when the franchise system helped her overcome a hurdle that may have been difficult if she were an independent.
The importance of recognition of franchise success and how it compares to the branding efforts for an independent business.

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Kayla McGowan is the Editor-in-Chief of Restoration and Remediation (R&R) magazine, bringing nearly 10 years of marketing and communications experience in the restoration sector. With a solid foundation in content creation, editing, and social media strategy, Kayla respects the vital work of the industry. At R&R, she develops content that engages and informs restoration professionals and manages content strategy for The Experience Events, bridging the cleaning and restoration industries. Outside of work, Kayla is an avid foodie who loves exploring new culinary experiences. She enjoys spending time with her family and embracing the outdoors. Kayla is excited to connect with industry professionals and contribute to R&R’s ongoing success. Reach her at mcgowank@bnpmedia.com or 757-849-2461.